If attracting new customers is 10 times more expensive than retaining your previous ones – what would be your call? Indeed, retaining the previous one, right? But how do you do that?
Regardless of your business size, customer trust and loyalty are two consequential attributes, you should never brush under the rug. Especially when 83% of buyers recommend a brand if they are happy with it. Businesses that fail to understand this, are certainly left behind.
In this era of digital transition, it has become slightly competitive to effectively earn customer loyalty and trust! But definitely not impossible if you are executing your strategy by making use of the below-mentioned foolproof 8 ways for the purpose.
Let’s dig in:
Customer Experience:
Buyers are not going to trust or pay for your being mistreated. Customer experience performs a vital role in building the credibility of a brand. A study carried out by UK Essay Writing Service providers emphasized 86% of buyers are contented to pay more if the customer service is up to par.
Buyers remember their experiences with the brand; either good or bad. Whatever the story is, they are going to share it among their friends, family, relatives, and more! This will ultimately result in more profit or loss in business for you.
It is a good idea to treat your clients with the most proactive customer service.
Be Found Everywhere!
Customer memory is weakest and to live in their minds and heart forever, you’d need to be found everywhere (or at least the platforms they use the most). Be approachable and accessible. Emails, WhatsApp, Social Media, Phone calls, webchats, and other similar platforms are mostly consumed by buyers these days.
Automated calls and responses might tend to save some bucks for you, but can be annoying for the buyers. At the hour of need, they need a real human to resolve the issue as they can get connected deeper, instead of robots.
The sense of being heard builds up customer loyalty and trust.
Exciting Reward Programs
One of the most cheapest and authentic ways to retain buyers for a longer period is the “reward program”. Everybody loves perks – and discounts. The more they spend, the BIGGER discount they get is exactly same cipd assignment help websites are offering in this season.
Each time a customer makes a purchase, a specific % of their total purchase is added as points to their card. Next time when they shop, they can redeem the points and avail themselves of a certain % off on the total amount.
This method assuredly encourages the buyers to continue shopping from the same brand, rather than a competitor. And results in long-term customer loyalty!
Maintain Tone At Every Touchpoint
This might sound very basic, but is surely worth mentioning!
A study carried out in UK unleashed a fact that expressions play an important role in holding on to shoppers for a longer time. 67% of the shoppers are likely to spend more time when they are welcomed enthusiastically.
The positive tone, friendly greetings, smiling faces, and warm welcomes are the nonverbal interactions that help the brand to have a stronger position and build customer loyalty and trust.
No Fake Glowing Reviews
Just like relationships built on fake promises cannot survive for a longer period – likewise, sales driven by fake reviews cannot serve the business for the long haul.
Businesses might be fascinated by uploading fake reviews on their website. But do you know, 95% of shoppers feel shady when they do not see even a single bad review?
Adding on, 54% of consumers might step back when they realize that the reviews uploaded are not real, or have been amended in any way. Do not be afraid of bad reviews, and that is exactly what we are going to discuss next.
Mend Broken Trust
Business Rule of Thumb: You cannot please everyone. Period.
Websites are bound to have some poor reviews. However, the way you respond to negative reviews is the real game-changer. You do not need to remove negative reviews, instead, learn to tackle them smartly.
Take a follow-up on the negative feedback instantly, and analyze the situation carefully. Be open to constructive criticism. Understand, what went wrong. Apologize to the customer, and send them a complementary product too.
For example, businesses like Essay Mills writing service providers offer free-of-cost revisions in case the client is not happy with the first attempt of the outcome.
While on this journey, be patient, and understand that things are not going to fix overnight!
Give Reasons to Be Loyal
Many market-leading brands like Apple have some really loyal customers. Buyers can actually go the extra mile to prove their affection and loyalty towards the brand.
Such brands understand what it takes to evoke the excitement of their shoppers, and how to keep them involved for a longer period. These brands spend profoundly by launching exclusive events, making product reveals, and more. Apple buyers aren’t only limited to the product but are somehow connected with the brand directly too.
And this is the secret of having a loyal customer base for a longer period of time.
Refrain From Shortcuts
The way you are marketing yourself surely defines your business and its activities. Adopting shortcut methods and clickbait techniques can destroy the buyer’s trust, even before it has started building.
Be very honest with your commitments and marketing this is how you get customers. Do not over-promise. Assure what can be delivered and do not mislead the buyers. Even if a very less number of shoppers are attracted in the beginning, do not lose hope! Customer trust and loyalty are not spontaneous processes.
Wrap Up
Building customer loyalty and trust requires measurable time and resources! The basic key of having a robust clientele base is to keep your buyers appreciated, and heard, more like a friend. Make them feel prestigious and valuable at the same time. The more efforts you put to make them feel valuable, the longer a buyer would retain with you.
