LinkedIn has quickly turned into a ‘hot’ platform for sharing content, building a brand, and in turn generating quality leads that you can turn into paying customers. Unlike Facebook, it is not saturated in the amount of content shared on the platform, which means there are great opportunities for businesses to get in early with their valuable content and networking. Here are 3 B2B strategies that can start to pay you dividends real fast.
1) Turn Your Company Page Into A Lead Generation Page
One of the best ways to turn your company page or business into a lead generation page is through LinkedIn. Therefore, to make leads from LinkedIn, you have to construct your company page in a way that will lead to a conversion action.
The conversion action is your click-through to your company or business website. Some ways to do turn your company page into a lead generation page is by:
- Use a header image that creates interest or is attention-grabbing
- Write a clear and compelling story in your company description that will directly speak to your target audience. Since LinkedIn only displays the first two lines of your company description, this is the most important. You must grab the reader’s attention with the first two lines or else they will not engage as far as to click “read more” to read your full description.
- Make sure your Recent Updates section is clickable and conversion-focused. Make sure to post regularly as this is the best way to gain leads. This will help you to optimize your business or company page.
2) Create Showcase Page
Showcase pages on LinkedIn were created for companies so they can promote individual brands that act as an extension of the company. This is a great way to segment your inbound LinkedIn traffic. Showcase pages are a great way to generate more targetted leads that are interested in your product or service and were custom-made for B2Bs.
3) Publish Content
If you are serious about B2B marketing, you need to use LinkedIn’s content publishing platform. This can be done effectively in two ways: by publishing both as a company and as an individual. By creating valuable content, you can turn your outbound marketing strategy into an inbound marketing strategy. Instead of drawing attention through ads, you draw in users interested in what you are offering.
LinkedIn is one excellent way to market your B2B. But there are also alternate ways to gather new prospects for B2B businesses. Through services like GetEmail.io it’s easier to reach out to potential customers and answer the tough question of ‘how to find CEO an email address’. A business can use services such as GetEmail.io to find the emails of specific individuals within an industry in one second.
With the use of Big Data & Machine Learning Algorithms, all you need to gather someone’s email address, is the person’s first name, last name, and the domain of their company. It offers businesses an easy way to reach out and make cold pitches and requests.
Read More: How to delete LinkedIn account?
