Last Updated on February 11, 2024 by Ali Hamza
Guest posting can be a valuable strategy for increasing your online presence, but it’s not all plain sailing, and there are some damaging pitfalls you need to watch out for. They are easy to fall into but are also easy to avoid if you’re aware of them and don’t develop the bad habits that bring them about.
Here are a few of the most common pitfalls with guest posting:
- Low-quality content
If your article is poorly written or lacks value, it can reflect poorly on you and your brand. Make sure to create high-quality, informative, engaging, and well-researched content.
- Unrelated topics
Make sure that the subject of your guest post is relevant to the blog or website you are submitting it to. Submitting a post on a topic unrelated to their audience or niche can result in rejection.
Incidentally, the same applies to posting on your own website: aim for a general theme, not a mish-mash of unrelated content with no “stickiness” for your readers.
- Not targeting the right audience
Make sure your content is relevant to your target audience. If you write for blogs your target audience doesn’t read, you won’t get any traffic or leads from your posts.
When promoting your business, whether a post as a guest blogger or on a social media platform, it’s normal to include a link back to your website. But don’t overdo it with multiple links or overly promotional messages. Focus on providing value to the reader rather than pushing your products or services.
- Ignoring guest posting guidelines
Each website or blog will have its own quality guidelines and requirements for guest posting. When submitting a post, read and follow these guidelines closely to increase your chances of acceptance.
- Lack of follow-up
After publishing your post, don’t just forget about it. Engage with the audience in the comments section and share the post on your social media channels to increase its exposure.
- Not building relationships with other blog owners
Whether it’s straightforward guest posting or just building relationships with other bloggers and influencers. The web can be a very “social” place (and we don’t just mean social media here), and you could be surprised sometimes when opportunities flow from positive relationships. Take the time to get to know these people and comment on their posts.
Anyway, doesn’t it feel better when you work in this way?
- Running out of time
Blogging is a very time-intensive activity – and addictive, too. So it’s essential to set a target time for everything you do – writing, promoting, and planning above all – to avoid letting your life slip by…
- Not making money from your work
If you’re a hobbyist, this doesn’t apply. But you should expect some kind of reimbursement for the work you put in, and without paying attention to it, you could realize one day that you are not generating any income. Ways to fix this all require links to your own website where you can be involved with advertising, affiliate marketing, selling products or services, or charging for guest posts on your own blog. The choice is yours, but you must put some thought (and work) into it.
By avoiding these common pitfalls and following best practices, you can increase the effectiveness of your guest posting strategy and maximize its benefits, to everyone’s advantage.