Businesses are increasingly incorporating video content into their marketing campaigns, as more than 80% of consumers say they would rather watch a live video from a brand than read an article or a social media post. Learn to know about Video Hosting Provider.
Previously, when choosing the best online video hosting provider, bandwidth and disc storage were the priority for businesses. However, there are some common yet critical factors to consider before deciding on a video service provider for our website.
Here, we will discuss a few precautions we should take while choosing a video hosting provider for our website.
5 Features You Need To Look For While Selecting A Video Hosting Provider
1. DRM Encryption
Website security is vital for small businesses as it increases credibility and keeps their data secure.
DRM technology encrypts content before or during streaming, downloading, or other transfers and provides playback restrictions that prevent or allow playback via HDMI outputs and other similar devices.
So first, your video hosting provider must offer Multi DRM encryption as website security affects your business’s reputation.
2. Dynamic Watermarking
Dynamic video watermarking is an image, logo, or text watermarking technique that gives the user complete control over the watermark even after the picture, logo, or text has been published online. They’re easy to apply but difficult to remove. The requirement to remove a watermark reduces the likelihood that a piece of content will be misappropriated.
A dynamic watermark provides an additional layer of security that a static watermark cannot. A viewer’s name or email address can be displayed on a confidential video to discourage them from recording or sharing it. So, when selecting a video hosting provider, we must consider whether or not it offers dynamic watermarking.
3. Online Video Player
HTML5 video player are gaining popularity due to their unique features and solutions that simplify cross-device, browser, and platform compatibility. They allow easy customization, sharing, modifying settings, user controls, and many other benefits.
Given HTML5’s growing popularity and accessibility, marketers must opt for a video hosting provider that adapts to this evolving video format. Furthermore, we can use the new capabilities to keep up with competitors, stay visible with their audience, and engage with customers on every screen.
4. Video API
Video APIs enable developers to integrate and add additional video functionalities to their products without the hassle of encoding, hosting, and delivering.
A video API may concentrate on a single aspect of the video creation and delivery process. A video API, for example, may only support live streaming; alternatively, it may only transcode videos for use elsewhere.
The advantage of a video API is that it is entirely scalable and flexible; we can create the API for any use case we want. Many video APIs also allow us to get analytics on the videos and live streams we show viewers. So, video APIs are crucial when opting for a video hosting provider.
5. Video Analytics
We are always curious about how many people are looking at our videos. Video analytics gives us a comprehensive picture of how our leads and customers interact with our videos.
A video hosting provider offering video analytics provides a variety of interesting analytics. We can dig into the analytics of each session to better understand our consumer’s preferences, usage patterns, number of views, viewing time, bounce rates, the geo-location of the views, and so on.
Final WordBusinesses and developers must demonstrate their work to various people, impress clients, and eventually generate leads through their websites. So, it is strongly advised to double-check all of the precautions mentioned above before choosing a secure video hosting provider.
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