As more brick-and-mortar stores move online almost every month, you need new strategies to stay at the top of the e-commerce game. An SEO marketing agency can help you draft a winning e-commerce strategy that will not only improve your rankings but also your sales. But there are factors you need to consider before you hire an e-commerce SEO agency:
- Reviews and case studies
Ask specifically for case studies for e-commerce websites if you want a true picture of what the SEO agency can do for your business. You can also look at their reports to see how they have helped e-commerce companies similar to yours. However, many agencies are not open to sharing data from their previous clients because they believe in confidentiality.
If that is the case, ask instead for examples of companies that the agency helped improve their rankings and sales. You can then contact these companies and ask for their opinion of the e-commerce SEO agency’s services. But the most important thing is to ensure that the SEO company has personnel that specializes in search engine optimization.
If it is an established SEO marketing agency, you will find plenty of reviews online.
- Status of the agency in the market
A company with a good reputation in the SEO industry is a better option compared to one that has only existed for a couple of years. Staying at the top in the industry requires a company to be flexible and open to learning new SEO strategies. Sticking to a single SEO strategy is suicidal for an SEO agency because Google changes its search algorithm every other year.
Google changes its algorithm for the benefit of the searchers not for the interest of your e-commerce website. Many SEO agencies fail within the first few years because they do not study these changes. Instead, they focus on one aspect of SEO such as link building or keyword percentage. Hire eCommerce SEO agency that not only focus on keywords but also on page speed, load time, and user experience.
- Social media knowledge
Nothing can bring you millions of customers to your website in just a few days more than a viral social media post. An SEO company may not be able to constantly produce viral content for your website every day, but they can help you attract new followers and subscribers. A solid social SEO marketing agency should understand how to raise brand awareness using important social media sites such as Facebook, Twitter, Snapchat, and TikTok.
So, ask the agency about their experience with social media campaigns for e-commerce sites before you hire the team.
Read More: The Value of an SEO Agency for Your Business
- SEO tools
Your SEO agency should use various tools to audit your website so that they can find areas that need improvement. There are SEO tools for conducting research, monitoring rankings and backlinks, and carrying out competitor analysis. These tools are usually plugins that make the SEO marketing agency’s work faster and easier. The faster and easier it is to audit your website the lesser the fees you have to pay the SEO company.
- Cost of SEO services
When considering cost, the most important thing you should have in mind is that cheap SEO agencies will not deliver quality services. So, cost is only a factor as far as your budget is concerned. Focus on hiring an agency that will provide the best possible service within your budget.
Most companies that offer cheap SEO services have either only been in the industry for only a few years, or offer a one-size-fits-all package that does not factor in your brand or type of product you sell on your e-commerce website.
What to do after you hire an SEO agency?
Once you find an e-commerce SEO agency that offers quality services, let the team take the driver’s seat. You can always check in to offer direction and support but don’t seek to dominate their work. Trust that they are experts in what they do and that they can do their work without supervision from you. But makes sure that there is flawless communication between you and your SEO team so that you can know what changes they have made.