The COVID-19 pandemic has affected businesses in many ways — from causing staff cuts and layoffs to reduced revenue and closures. But if you are operating a business still, you should be trying to come up with ways to boost your business both internally and externally. That means keeping staff and clients happy while finding unique ways to market yourself to potential clients and customers. Here are three ways you can do just that.
1. Staff get-togethers
It’s difficult to organize a large group gathering during the pandemic, but getting staff together outside of work is always a great way to boost morale and continuity. Even if you take staff out in multiple small group outings, you’ll be able to benefit from the experience. Try getting everyone together for a dinner or painting night. Consider bringing your employees to an escape room like Maze Rooms. Escape rooms are great for staff outings as they allow everyone to work together in a non-work setting. Also, Maze Rooms has multiple rooms so you can cut down on crowd size by splitting into groups.
2. Online digital marketing
The pandemic has changed the way we market goods and services, with almost all marketing transferring to an online platform. Whether it is Facebook, Twitter and Instagram ads or putting press releases on a newswire for brand awareness, companies have been forced to adapt their methods. Atavion, a digital marketing firm, is an example of a company helping businesses by offering innovative online marketing solutions to boost brand awareness and sales and grow engagement.
3. Using video chat to interact with customers
If you are selling directly to clients, you may want to consider using video chat platforms such as Zoom or Skype to interact with customers and offer them better customer service. This will allow you to establish a personal connection with your customers. This method also works for businesses in the B2B market, as they can use these platforms to recruit prospective clients and build trust with them. Nothing beats a face-to-face meeting, but using these platforms will show your clients and customers that you care about their needs.