Last Updated on January 10, 2022 by rida
A great pitch is like a rocket, if launched properly it can take you up in the sky. Pitch deck is like a plate you serve to your potential investors, if the presented items in the plate are good, potential investors will consider having it, if not then you know already! Often quoted as “make-or-break” of the business,the objective of setting up a pitch deck is to present your business in a way that gives rise to an interest towards it potentially leading towards an association resulting in an investment.
Specifically, the purpose of a business pitch is to obtain the requisite capital and funds to move ahead with a business plan or to proceed with an already developed company or venture. It is presented in the form of a business pitch template.
Before we move on to sharing those important slide points with you, remember the goal of a business pitch template deck is not just to raise money but to get it going towards the next meeting.
Following are the top important slides which you shouldn’t miss at all:
Table of Contents
Vision and unique selling proposition:
Vision usually speaks of the company’s existence. In simple words, it can be termed as an overview of a business. Make sure the vision that you present in the slide is crisp and catchy. Take it as a caption of a social media post, the lines should be catchy enough and should also be able to cover the company’s vision.
Unique selling proposition is the slide which will represent why your startup is special in the first place. You need to project in that slide, what is that special thing that your company provides which others don’t?
Considering problems and providing their solutions:
As the heading goes, it would be quite beneficial if you showcase the problems and the solutions at the same time. It should particularly mention the challenges faced by customers, staff and owners. Don’t forget to mention how your business can help in solving those problems.
Target market, market size and opportunity:
As much as investors are interested to know how you will solve the issues, they’re also interested to know if you’re solving the problem for a large market of customers, not just a bunch of people. The slide should reveal about the market size and how are you positioning your company in the market?
By being quite specific and representing your market as a reachable one, you’ll create opportunity for yourself because that’s what most of the investors are looking for.
In previous slides you were describing your service or product; now it’s time to present how it can create profits in monetary terms. It is very important to flesh out the details about the charges and bills etc. The presentation should be able to reveal how your pricing structure fits into the larger market.
5. Marketing and sales strategy:
This slide should be able to outline the marketing plans and strategies to be used. Make sure to include the ways in which you will bring your product/service into the perspective of the customers.
6.Team and founders:
This slide should speak of your team; how are your team members fit for this project/work. What kind of special experience do they have and don’t forget to highlight the key team members. While introducing the founders, focus on mentioning their most important attributes from their background.
After you pitch your business to the investors, it is important that you give them your business card, ask them to visit your website, or even suggest a meeting. These are the few points which shall help you to create the best pitch deck template.