The official website is like an online shop for your business. No matter which type of business your run, having a website is a must. Gone are those days when people used to think that websites have no importance.
Now, almost every offline business has an active website. When you have invested so much in a particular business, saving a few dollars for making your business website isn’t a good approach.
There are hundreds of examples from people who have increased their business after making website and targeting more customers online. Once made, there are many ways to promote it to reach more clients that includes social media advertisements, SEO, Email marketing, banner advertisement and search engine marketing.
By applying these, your business will be accessible by the customers anytime from anywhere using any device they want. Isn’t it amazing? This also helps targeting more customers from different countries. Like China has increased their exports to worldwide using email marketing and targeting through online channels.
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A quick word on international websites
On the subject of China and before we get stuck into our top five reasons why your business needs a website, it’s worth spending a bit of time thinking about who your website is aimed at. Are you targeting people only in your own region or country or do you have your sights set on international markets? There are many different free and actionable ways to promote your website. The approach(es) you choose will need to fit around who you are trying to reach.
If you are targeting foreign audiences, then there’s plenty to think about. As well as creating an informative and engaging site to promote your business, you’ll also need to translate it and to localize it.
What do these terms mean? Well, translation simply refers to converting the text on your website from one language to another. Localization, meanwhile, means adapting your website to suit the cultural values and expectations of your target audience. You’ll still be delivering the same messaging, but with some tweaks to how you go about that. Imagery and iconography, cultural references, currency/time/date formats and many other elements of your website need to go under the microscope if you truly want to capitalise on engaging foreign audiences.
Translation and localization aren’t always cheap – and we’ll talk more about the cost of creating your own website below – but using professional linguists to provide these services can connect you with international audiences in ways that would otherwise be impossible. Keep in mind that the numerous ways in which you can promote your website are available to you in all the languages you wish to publish your site in.
Anyway, with that little aside taken care of, it’s time to look at our top five reasons why your business must have an official website.
Top 5 Reasons to have a website for your Business
Here are a few reasons that will further help you understand the importance of having an official website for every type of business. It may be sole proprietorship, partnership, a big company or a startup.
1: An official website gives you more control over your business
Your business needs a strong platform from where you can control its different aspects. Social media marketing is important element for business success. There are many businesses are on social media but have no official website. If you make an official website, you can link those social media accounts with your website.
This approach provides better control of your business. You can target the right customers when you have an official website. As mentioned before, your website becomes a whole new business platform and allows you to manage multiple aspects at the same time.
2: People trust that business which has an online presence
In today’s era, even if we meet someone, we try to search him/her on social media platforms. This is the behaviour of common people who interacts with other persons on a daily basis. Imagine, what would be the approach of customers who wants to but something?
He’ll search that particular product or service on the internet. When your business has an official website, people will trust your brand name. So, the online presence of every business is a must.
3: Website allows you to advertise your products or services for free
Whatever business you run without marketing you cannot target your customers. Now, there are multiple ways to market your products or services. Traditional marketing techniques aren’t that useful in this digital world. Build an official website and start marketing your products or services for free.
Your official website acts as an online store; you can display any products or mention any surface of your choice. It’s like an online catalogue and it helps customers get an idea about your business.
4: Website helps you gain credibility
The credibility of your business is very important if you want to achieve the sales targets. According to research, more than 80% of people search different goods and services online before their final decisions.
People want to know more about the brand or service they are about to pay for. If a particular brand or services provider has a website, it builds that much-needed trust among people. They value your brand or services given that you are sincere with your customers.
5: websites are an affordable, easy and convenient of managing your business
Some people assume that websites are very expensive and hard to maintain. There was a time when websites were not that cheap but now the situation is quite different. Several web development companies like this one are out there which offer cheap hosting services.
Maintaining your official website is a lot easier now. Simple commands and tools help you control various aspects of your website. In the long run, an official website takes a lot less effort, time and money for the substantial growth of your business.
So, having an official website opens new doors to success for your business. It allows you to manage and monitor different aspects of your business. It saves your time, extra marketing cost and effort.
Making a site is very easy with wordpress. There are hundreds of tutorials (text and video) available online to help beginners. Even you don’t need to pay to developer. One will be able to do it easily after very basic learning on youtube.
Simply, boost your sales by uploading different products with attractive prices on your website. You can use different plugins make your site more attractive and SEO friendly. Additionally, you can link your social media accounts with your website and get traffic from there. All in all, having a website is a must for your business as it helps grow your business effectively.