If you want your brand to really succeed, you’re eventually going to start using branding as much to your advantage as possible. Succeeding in any market means being visible to your audience.
But one opportunity for self-promotion that smaller businesses tend to look at are customized shipping containers. While custom boxes were once only accessible to large companies, technology and business innovators have created an environment where design work tailor-made to your business can be incorporated into all of your boxes. Here’s what you need to consider before picking a custom mailer box provider.
Just because you send a box manufacturer a high-quality and professionally made logo for your box doesn’t mean that’s how it’s going to look when it’s shipped to the customer. A provider that uses high-quality printers, inks, and boxes can create detailed and vividly expressive imagery that maintains its color. Poorly made boxes will bleed, fade, or blur. Your needs will vary depending on the size of your budget and the complexity of your branding, but it’s well worth considering companies that use true high-definition printers if you really want your packaging to impress.
Unless your company is in the rare situation where it experiences the same level of steady sales month in and month out, scalability needs to be a primary concern for you. Many custom box providers simply won’t match your business because their volume options exceed or don’t meet your expectations. That will be a big concern for any business that has seasonal or inconsistent production needs, but it’s also a sensible choice in the long term. Having a provider that can stay with your business as your numbers multiply will help you keep brand consistency with your product and give you fewer worries to deal with.
If your company is shipping out a multitude of different products, there may be a need to offer different types of boxing. You might, for instance, want a cheaper boxing alternative for handling product returns or replacement parts. A bright and shiny delivery box isn’t going to be the right choice for every circumstance. Even if you don’t need them right now, it can be good sense to find a manufacturer who can provide you with a few different products at a few different price points.
Shape and Size Variety
That need for variety doesn’t just extend to the materials used for a box. Even rectangular boxes come in multiple sizes and proportions – and that’s not even taking into account the breadth of options like telescopic boxes for large deliveries and triangular shipping boxes for art, blueprints, and sensitive documents. Carefully consider the products you need to ship – and the products you might need to ship in the future – when looking through a provider’s stock.
This will be something to take into mind if you don’t have the budget for professional designers. Many custom box providers have templates you can start with, and they may also include a selection of different patterns and colors so you can create something that suits your business even if you aren’t yet at the point to create a full-scale package branding experience.
BoxGenie is your most promising choice for ordering custom mailer boxes online. Their premium Magic White boxes are glossy and white enough to really make your logo pop, and BoxGenie uses highly detailed HD printers to create truly extravagant and detailed results. But they’re also complemented by more affordable white and recycled box options. They also offer a wide selection of shapes and sizes, and they can scale their demands from a hundred boxes to tens of thousands.