Last Updated on October 28, 2021 by husnain
Are you planning to give SMS mobile marketing a try? If so, then you are on the right track. Branded SMS mobile marketing is still a great tool to advertise your product. You just have to know how to use it correctly. This will not only help you increase sales, but also improve brand awareness. Here are some important tips that will help you make the most out of SMS mobile marketing.
First, branded as marketing is a powerful tool when used the right way. If you do it right, then it can really get you phenomenal results. With an almost overwhelming open rate of over 90%, SMS mobile marketing can assure you greater exposure to your target audience. But it can also be quite complex about other marketing tactics. If you want to reap maximum benefits from SMS Marketing, then you should ensure that your marketing campaign is aligned with SMS standards and one that is fast and simple.
One way to ensure that you get higher response rates with your SMS is to test different variants of the SMS. You should always focus on the differences between the variants. Always test out a short, one-line text message, rather than a long ad with a lot of ‘stuff’ in it. If the response rates differ, then experiment with longer messages, or split the message into two different parts. A longer message has a better chance of eliciting a higher response rate.
Also, if you are looking for a brand ambassador example, then you can easily get one from the leading SMS brands. Branding firms will help you get your desired SMS, designed according to your specific branding needs, without any hassles. They often work with small or large number of clients, so they will have the required expertise in place. If you have already tested your brand’s logo or have designed the SMS yourself, then you can give it to such a firm, who will design your branded sms according to your preference.
The SMS should be SMS compliant and have the required features to ensure quick readability and maximum ease of understanding. The text message should also be brief and precise, and should contain all the required information in the minimum time. There are a number of other things that go into designing your SMS, including the SMS font, the layout of the text and the proper positioning of the branding logo. If these things are not correct, then the SMS will never be read, and the brand will not reap any benefits. Hence, while designing your brand new SMS, you should pay attention to all these aspects.
It is quite important that the text messages do not have an open rate. This is a metric that indicates how often different people read the text messages. In most of the cases, the open rate is half of the SMS sent, hence, if the SMS has an open rate that is higher than half, then it will be of no use for your marketing strategy. Ideally, the text messages should have an open rate of 30% or more. This will allow you to get plenty of clients who will forward the text messages to their friends and even refer you to others.
Further, the Branded SMS offers a variety of value added services, which enables businesses to maximize its true potential. SMS mobile messaging is known to provide a number of advantages, such as customer engagement, improved customer retention, increased brand loyalty, and enhanced visibility of products and services. All these advantages can help you in growing your business and reach new levels of success. Apart from these, Branded SMS also helps in creating a long-term customer relationship, through which you will be able to make inroads in your market. This will allow you to create more profit and generate more revenue, ultimately helping your business to grow.
The above-mentioned advantages can be made possible only if the messages are well-designed and contain certain elements, like graphics, relevant text, and an appropriate call to action. Most people usually ignore text messages; they find them hard to read, and many of them get interrupted before they have even finished reading the message. Graphics and catchy phrases also catch the attention of the people and allow them to get to know more about your company and its products and services. In fact, most companies are now moving away from SMS email marketing to Branded SMS. This is mainly because of the numerous advantages offered by Branded SMS.
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