Last Updated on November 3, 2023 by Hina Rubab
When it comes to creating brand awareness and corporate identity for your business, your company’s graphics, colors, and marketing message matters a lot. Your brand identity should be incorporated into every aspect of your business, including safety signage, printed material, display signs, etc.
Essential safety and directional signage provide a perfect opportunity for small companies to brand their business with a concept that stands out. Safety signs have helped essential businesses to communicate during the COVID-19 pandemic. Now, as the economy is reopening, small businesses must have the right signage strategy in place.
Table of Contents
How Small Businesses Can Incorporate Branding into Essential Safety Signage
Branded safety signs are a great way to not only enhance public opinion regarding your health, and social responsibility, but also help in brand awareness. The following are some of the ideas on how you can incorporate branding into essential safety signage.
Branded Directional Signs
Every business, be-it restaurant, or hospital should have directional signs to guide visitors where they need to be. You can maximize these directional signs by incorporating your brand into these graphics and designing them in a way so that they don’t blend into the background. As shown in the image below:
Use creative designs and vibrant colors to direct traffic with signage that mirrors your brand. This safety signage makes your business place easy to navigate, creating a positive customer experience. Some popular directional or wayfinding signage include:
- Wall-mounted signs
- Interactive digital screens
- Tactile signs
- Projecting wall-mounted signs
Enhance Barriers and Shields
As your business is preparing to reopen and taking measures to make sure your customers are safe. However, it doesn’t mean your sneeze guards and barriers have to be stale. As these fixtures are becoming permanent due to the current pandemic situation, it is vital for small businesses to avail of this opportunity to increase brand awareness.
You can customize barriers to provide information on COVID-19 and your brand at the same time.
You can add information about your company values, incorporate brand decor elements to provide enhanced user experience, and make it feel less like a clinic. By using vinyl, you can update the graphics and visuals frequently to freshen things up.
Floor Signs/ Graphics
It is probably the most amazing opportunity that most businesses are not making use of. Floor graphics are a creative and engaging way to inform people and provide them with great visuals while they wait in line. These are especially popular in the current COVID-19 pandemic because it helps remind people to stand several feet apart for physical distancing.
These floor graphics need to align with your marketing and branding visuals. For example, let’s say after reopening your business after months, you are having a flash sale. You can create floor graphics to let your customers know about the sale, as shown below:
Similarly, don’t skip this chance of customizing your social distancing floor decals. Take advantage of the current situation and consult with a internal signage services company to make the most out of this additional touch-point.
Transform Elevators into Branding Visuals
Signs and vinyl stickers on the elevator doors are becoming more popular in the marketing sector. Use this opportunity to not only inform people about the maximum number of people that should ride the elevator to reduce exposure but also promote your brand. You can use beautiful graphics and animations about your brand on vinyl wraps, as shown below:
You can also include your brand message or display messages to the viewers thanking them for following the guidelines to keep everyone safe during the pandemic. When you need you can also change this vinyl signage on the elevator easily to display newer graphics.
Use Window Space Smartly for Safety Signage
Using window signage is the best strategy when it comes to informing a large number of customers and passer-by about safety measures and your brand identity. Here are a few reasons why you should install window signage:
- It is cheap as compared to other forms of advertising.
- window signage is large and attractive
- It reinforces your brand
- It advertises within miles of radius, i.e., broad coverage
If your business place has a window, then use that space smartly to not only inform people to keep safe but also increase brand awareness. Show people that you care about their safety!
If you are running a small business in UAE, you MUST consult a company for best window signage material for your business. These experts can help you with a solution that is long-lasting because the weather in the UAE can be quite hot and can damage your display.
Safety Signage: Combining Art with Safety
Your business and brand are unique!
You should leverage that identity and extend it to safety signage, especially in the current COVID-19 crisis. Excellent and capable signage fulfills the primary function of getting people where they need to go and increase brand awareness. With the help of a professional signage firm, you can create graphics that inspire people on your property and convey important information.