Search engine optimization drives organic traffic to your website, leading to higher conversion rates and better sales. But this internet marketing strategy can be pretty tricky. If you want to get page optimization right, you need to seek the help of an SEO company. Manned by SEO consultants, it offers vital services like SEO, content marketing, and more! If it’s your first time to avail of SEO services, you should be on the lookout for the offerings of a great SEO consulting agency:
While almost all SEO companies offer an SEO audit, most of them are automatic and barely analyzed. And, if you’re not well-versed with the digital industry, you wouldn’t know how to capitalize on this data.
That’s where great consultants differ from the new ones. While they do automated audits, they focus more on a manual deep dive audit. One such example is the SEO Leverage digital marketing agency, which conducts its manual audit in four phases.
Phase one audits the website’s usability, including your e-commerce site’s performance and current competitors. With these data on hand, SEO consultants can recommend the best practices that promote site usability and enhance user experience.
The second phase of the audit delves into content, specifically the inventory and search performance of the site. The consultant will also check for content quality and duplicates, helping him develop the best content marketing topics.
Phase three involves the technical SEO audit, where the SEO agency checks links, tags, structured data, images, web design, and site performance.
The last phase culminates with a link audit, which evaluates backlinks (both positive and negative). After all, these are vital signals for Google organic search and traffic.
Award-Winning SEO Consulting Services
You have to find an SEO consultant with a proven track record.
SEO Leverage, for one, can help your business flourish with its SEO consulting services. Unlike the generic strategies set forth by most, Gert Mellak and his consulting SEO team use the ERICA framework — short for Execution, Research, Interlinking, Content, and Action.
This SEO consulting program starts with assessing the execution of your site — its current situation and progress throughout the years.
It’s followed by research, where SEO consultants explore your site’s content and topics. This phase also involves keyword research and evaluation of your current SEO strategies and website issues, if any.
The third step is interlinking, where experts check both the external and internal linking structure of your website.
The consultant then proceeds to check the website’s content structure. He will also explore ways to boost search engine optimization.
The last step of the ERICA framework is all about action steps. These detailed instructions outline the SEO campaigns you should adopt for better conversion rate optimization.
Link Building Services
As mentioned, Google considers links as necessary website signals. If you want your company to be on the first page of the search results, you should take advantage of this SEO strategy.
These SEO consulting services usually involve:
- Niche-relevant social media signals
- Guest posting
- Directory submissions
- Domain rating
- Link pre-screening
Search Engine Optimization Execution
You can improve the local SEO of your company with the help of this product. Also known as SEO execution, the services include:
- Content Analysis, where content is analyzed and optimized by sophisticated digital tools
- Technical Audit and Analysis, where consultants fix broken links, canonicals, security issues, duplications, etc.
- Link Service, which aims to find unrelated links and avow the harmful ones
Target Industry Research for Search Engine Optimization
Whether you’re thinking of launching websites or you just want your current site to rank higher, target research is the best SEO consulting service for you.
This strategy helps businesses in four phases:
To start the service, the SEO consultant will ask about your business goals — what you want to rank for, the issues your company faces, and your competitors. This provides the proper foundation for the next marketing services they’ll offer.
Online Marketing Research
Your clients are all over the world. As such, the SEO consultant will look for them by exploring social media channels, forums, and other parts of the web.
Now that the consultant knows where your clients are, he can proceed with keyword research. This will yield hundreds — if not thousands — of keywords, which you can focus on to generate better page traffic.
The last step of target research is the topic roadmap. Here, the SEO consultant will provide you with a list of 25 topics arranged according to the search marketing hierarchy. That way, you can focus on the topic that works best for your business at present.
Now that you have an idea of the services offered by a top-notch SEO company, make sure to keep these in mind as you choose a local marketing agency for your business.