Last Updated on March 10, 2023 by Hassan Abbas
When it comes to running a charity, there are already several different obstacles that you are going to face. It is a hard business to run and, as such, you should be looking at how you can get ahead of the competition and raise money for your cause effectively. One of the obstacles that you are going to face is marketing. As a charity, you will know that budgets don’t stretch as far as they do for other businesses, which means that you need to make sure that every bit of money you spend is going to contribute towards something effective. As such, this article is going to go into more detail about the best marketing tactics that you should be using when you run your own charity.
SMS Marketing
SMS marketing can be very effective, as a lot of the time when people donate, they will do so on quite an impulsive basis. As such, by sending a quick message that outlines who you are and what you do, you are going to be increasing the number of people who know about your charity and who would be interested in helping you raise funds. SMS marketing can be quite tricky, as you need to make sure that you know what you can put in the message that will make you stand out and ensure people want to work with you. You also need to ensure you are sending your message in a way where it will reach a good number of people. Luckily, there is software available that can help with that, such as Tatango, that will be able to make it so that your SMS marketing campaigns are effective and achieve their end goal.
Social Media
There is no escaping how much we use social media these days, and this frequent use means that it is an excellent way for a business of any kind to market itself, and this extends to charities. Essentially, as a charity, you should be using social media to post ads, whether these are photos or videos, which outline exactly what your charity does and how you can make a difference. What you do is going to impact social media, so you would be best off posting where your largest audience will be, so be sure to consider this before you post. Put in some research and work out which site will likely work best for you.
Email Marketing
In the same way that SMS marketing is good in appealing to the impulsive nature of a lot of fundraisers, the same applies to email marketing and, as such, this is certainly something that you should consider taking advantage of. Again, you will need to put together an effective email that outlines who you are and what you do, then link to your website or your fundraising page so that people can help you if they wish. You will need to try to collate email addresses, so that you are sending your news out to several different people.
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