When it comes to marketing a person, brand, or company, it goes beyond just putting the word out there and getting in the faces of as many people as you can. It is about getting trackable results.
Results mean different things to different companies and brands. In the entertainment industry, it translates to more endorsement deals, collaboration, shows, or better-paying roles for actors and actresses.
However you measure success, Guión Partners are changing the game and attaining remarkable milestones in the shortest possible time with their excellent entertainment marketing strategy.
Here are five reasons why Guión Partners’ blueprint works.
1. They know the audience
This sounds simple; maybe too simple to be the reason for a company’s success. However, gathering data and paying attention to basic facts about their current and prospective audience has made getting quantifiable results anything but a formality for Guión Partners.
They have extensive knowledge of demographics, language, core interests, worldview, and every minute detail needed to reach out and convert the audience. Once you win their attention, getting them to recognize your brand gets easier.
2. True content creation outside the main purview of the artist
Quotes, morning motivations, videos, photos, effective engagement with the audience helps to build a bond between them. Instead of constantly advertising their client, they other means such as constant content creation outside of what the artist does. People get to relate to the artist, learn from them, laugh through their content and get memorable experiences.
No one is interested in merely listening to your music, watching your movies, or seeing you on the TV playing sports in today’s world. They also want to connect with you on a personal level. Meeting the audience’s needs via social media, blogs and websites set their artists up for more organic exposure.
3. Phenomenal use of Product Placement
Constantly throwing annoying ads at the target audience is the advertising equivalent of shooting oneself in the leg. However, the brilliant use of product placement in strategic platforms has proven to yield impressive results.
Guión Partners knows this, and they play the game better than anyone else. Empowered with the correct data, they know the partnerships that strategically place their clients for the best exposure.
4. Good Relationship with their artists and others in the industry
It is no longer big news to see artists getting into legal battles, cutting ties with their labels and promoters, etc. for various reasons.
However, Guión Partners operates with a different business model. They prioritize healthy relationships. This makes it easy for them to leverage old contacts to promote new ones.
5. They have a strong network
Guión Partners founder and CEO, Lindsay Guión has been around for over 20 years. There’s no doubt about his mettle within the industry. Riding on the back of several networks developed over the years, they produce better results from co-promotions, brand integration, meeting with potential clients, record labels, and many more for their artists.
The success that Guión Partners has enjoyed over the years tells their own stories. Guión’s Partners has developed an entertainment marketing strategy that is founded on cooperation and collaboration. Everybody wins in a Guión Partnership.
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