Digital marketing itself is a total game changer to not only the marketing world but the business world too.
Its strategies have taken industries and businesses by storm and it’s about time some of the digital marketing statistics are collected in one place for everyone to see and learn from.
That place being right here.
Better content can drive traffic to a blog by up to 2000%
Search engine drives 93% of all website traffic
18% of local searches lead to a sale within one day and by 2021, mobile devices will influence more than 1.4 trillion dollars in local sales
50% of mobile phone users are more likely to click on a brand’s advert if they have seen a particular brand name more than once on the search engine
Google claims there are average 83,787 searches on their search engine every single second worldwide
Social Media Statistics
4.57 million people are on some type of social media
64% of online shoppers say that a video on social media helps them make their mind up on buying a product
Response is key, 77% of Twitter users appreciate a brand more when their tweet to them is responded to
91% of social media content is accessed off of a mobile phone
Branded content on social media is twice as likely to interest millennials than those between the ages of 55 and 64
Content Marketing Statistics
Content marketing gets three times more leads than paid search advertising and it costs on average 62% less than traditional marketing
Content creation leads to 434% more indexed pages than websites without updated content
60% of marketers make at least blog or content piece per day
When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82% with Twitter following behind at 66%
35% of marketers are creating content with buyer persona in mind over anything else
Mobile Marketing Statistics
Marketers and advertising experts are spending 13.5% of their budget on mobile marketing
People are accessing 69% of media through mobile phones
57% of all mobile users will not recommend a business if their mobile website is poorly designed or response
Mobile websites that load in five seconds or less will end in a viewing session that’s 70% longer than their slower competition
A mobile special or offer is ten times more likely to be used than the same offer in print form
There we have it, some of the most important statistics to know about where digital marketing is at in 2020.
Keep these in mind and make sure you know where the industry is heading by knowing what it’s achieved so far, like the introduction of VR in digital marketing which you can read more about in this blog post by a digital marketing agency in Cheshire https://atomicdigitalmarketing.co.uk/2020/07/05/vr-in-marketing/