Last Updated on February 26, 2024 by Nadeem Ahmed
SEO in digital marketing is a smart way to increase online visibility, attract new customers, grow your business, and increase revenue.
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What is SEO in digital marketing?
“The best place to hide a corpse is the second page of google”
SEO or search engine optimization for its acronym in English, is defined as the set of actions aimed at improving the organic positioning of a website, that is, it determines the position of a website in the SERPs.
In other words, that your website manages to be in the top of mind of the results in search engines like Google.
If we put aside the technicalities, we could say that positioning on the internet is something similar to the market share that your company could have with respect to the competition, in this case the web.
For example, what is the first thing that comes to mind when you think of toothpaste? You may think of a brand, the one you use or even the one you don’t, the utility store on the next corner, the supermarket, etc. Your answer depends on multiple factors, such as: preferences, location, memories and audiovisual stimuli.
Something similar happens with search engines, let’s do a test … if we write toothpaste, what is the first thing a search engine like Google would think of ? Here is our search:
What if you did the test with your website? Think of a word that characterizes what you do , preferably your products or your services, now write it in the search engine.
Figures in the results? Where? Zero Limit Web data indicates that on the first page alone, the top five organic results account for 67.6% of all clicks and results 6-10 account for only 3.73%. In the case of toothpaste, what about the other 53,999,990 million results?
The probability of being clicked organically is reduced when one of our pages does not appear on the first page of the search engine.
This is a graph of the organic traffic of an optimized site. As you can see, it is growing, this is because, as we optimize the pages, they go up in positions, and if you remember the previous statistics, the place that our pages occupy Pages in search engines will be directly proportional to the traffic they receive.
Of course, the number of visits that a page could receive depends on multiple factors. In this sense, and returning to technicalities, there are more than 200 factors that intervene to appear in the first results.
We share with you those that, from our perspective, are the most relevant and at least those that depend properly on our efforts:
Factors involved in organic visibility:
- Search volume.
- Keyword type (brand, informational, and transactional).
- Site structure:
- Elements On Page
- Meta descriptions.
- H1 tags.
- Content, extension, etc.
- Domain authority.
- Page authority.
- Quality of the links.
- Number of links.
- Internal linking.
- Age of domain and pages
- HTTPS protocols.
- Loading speed.
- Web hosting (hosting).
- HTML and CSS code.
- Mobile optimization.
In short, SEO is the process of improving the visibility of a website in the organic (unpaid) results of the different search engines. Now that you know the basics of SEO and some examples, for any type of help visit SEO COMPANY | SEO SERVICES | SEO – SEO COMPANY