This TV will go on sale in South Korea near the end of May and expected price 1.89M won (USD 1625). A TV analyst said that it was an exciting concept – but may have basic applications.
Upon which the screen pivots, the 43 inches (109 cm) device is called Sero and comes with an integrated easel-like stand.
Samsung has revealed a TV that switches from a landscape-style orientation to vertical – so it can easily exhibit smartphone content.
“The use of Sero is limited, particularly with a relatively high price tag,” the analyst said.
At starting of this year at the CES tech trade show in Las Vegas, the company unveiled a 75in (190cm) TV made of modular micro LED panels.
Samsun is known for its TV layouts that were sometimes experimental. In 2017, they showed off a TV that looks more like a painting in sleep mode by using a wooden framework and intended to display artwork.
Among the content on it may be a set of shows by Snapchat, place to be launched in May and intended for mobile consumption users might decide to watch.
Sero will come with Samsung’s virtual Bixby and a mic. It can be set up to additional images, a clock face or display photographs.
It has an attractive design but faced challenges in the TV market, said Matthew Rubin at market research company Futuresource.
The TV will initially launch in South Korea, which is a market with very high mobile phone usage so the probable success could be gauge quite early.”