Are you after custom transparent stickers but are unsure about how to use them? Or do you just want to learn more about them? Look no further. We are here to tell you everything you need to know and how to get the most out of them for your marketing.
What is a transparent sticker?
A transparent sticker has your design printed on see-thru vinyl. This is why they are often referred to as clear stickers.
- Transparent stickers are laminate to protect your design.
- This is the printed layer. Transparent material can be printed on in full color.
- The clear vinyl base layer is highly transparent.
- The vinyl is backed with a medium-strength adhesive, suitable for 1000s of uses.
- Thick backing paper gives your sticker a premium feel.
Why should you use transparent stickers for your marketing?
Stickers are incredibly cost-effective. This allows you to include them with all orders or hand them out at exhibitions or in your store. With this, you can unlock their secret marketing power.
Handed out in the right moment, they are not seen as an advertising tool. Instead, people tend to perceive them as a gift. Based on social psychology’s rule of reciprocity, the receiver feels the strong need to return the favor. This can take the form of a purchase, a recommendation or even a social media post.
Stickers are usually associated with plastic but as we move towards sustainable living, more and more companies find alternative ways to produce them. Eco-friendly clear stickers allow you to tap into that power while staying environmentally conscious.
We have collected five reasons that make transparent stickers in particular your marketing tool of choice. So let’s jump right in!
1. They do not overpower your product
Transparent stickers are a great way to brand your products and packaging without swallowing them. Through the transparent layer, the surface of your products will still be visible.
This is especially useful when you are selling your products in glass jars. It is also handy if your product has a specific color. A transparent sticker will let that color shine through, sparing you a sometimes painful color-matching process.
2. Make your stickers stand out with the stained-glass effect
Such stickers can be printed in full color. Usually white ink is used as a base to control the clear effect and create opaque colors. However, you can make the see-thru effect work for you.
By printing directly onto the clear material, the color becomes semi-transparent, like a church window. This can add vibrancy to your product packaging.
3. Let your design speak for itself
A transparent, clean background and your logo in black or white can be incredibly effective. The simplicity of such designs can support your branding and make sure your logo will be seen and remembered.
A word of advice: make sure you pick the right color for your fonts and logo. Applying a dark printed transparent sticker to a dark surface will impact the visibility of your design.
4. Let your imagination run free
Transparent stickers are incredibly versatile and come in any shape, from die-cut stickers to round stickers. You can not only use them to brand your product but as window stickers, water bottle stickers or free giveaways.
Window stickers are a great, low-cost way to brand your shopfront. The clear vinyl ensures that your customers can still peek through your window to see your products. They are also a great giveaway – placed in a customer’s windshield, they will surely generate awareness for your brand.
And that’s it for today. We hope you enjoyed our take on transparent stickers. Maybe we even inspired you to give them a try? If so, or if you are already using them, let us know in the comments!
Read More: All you need to know about die-cut stickers