Last Updated on July 31, 2023 by asifa
There are 69,485 bars and nightclubs in the U.S. So, how do you stand out and convince people to patronize your bar over other establishments? With live events, of course. From music performances to trivia nights and viewing parties to comedy shows, there are no shortage of event types to choose from. As is the case with any event, however, you need to market your event and get the word out to ensure a good turnout. But, before we tell you all the best ways to promote your bar’s live events, let’s take a look at some of the most popular types of events.
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3 of the Most Attention-Grabbing Live Events
Not all live events will please a crowd and grow your revenue, but these three will give you the best possible shot at increasing your bar rush:
- Karaoke night: With a market worth $6 billion (in 2021), this form of entertainment is guaranteed to give you a share of the profits.
- Live music: This industry is worth a massive $9.28 billion. With the appeal of live events surging, hosting this type of event will lure in customers with the promise of great music.
- Stand-up comedy night events: It’s estimated that stand-up comedy will generate $2.5 billion in ticket sales by 2024, making it a highly profitable venture to get into. So, go on, give people something to giggle about.
Attract People to Your Bar’s Live Events With These 7 Effective Strategies
These live event promotion ideas will help you get foot traffic through your doors.
1. Create Event Pages
Platforms like Facebook allow you to create an event for your page where you can post photos, locations, links for online registration, and such. Keep it open to the public for better visibility, and encourage your invitees to share it with their friends, offering them a complimentary drink for every plus 1 they bring to get them excited.
2. Host Competitions
Contests have a conversion rate of almost 34%. So, if you want to amplify your marketing mileage, consider creating buzz with some friendly competition.
You can keep it simple with a post, asking people to:
- Follow your page
- Tag their friends
- Reshare the post on their profiles
Or, you could post a challenge asking your audience to show off their singing prowess with a video and your hashtag. It will help amplify your promotional tactics. However, be sure to give them an incentive like free tickets and complimentary drinks to grab their interest.
3. Go Old School With Flyers
Flyers appeal to visual learners who comprise 65% of the general population!
So, if you’re looking to spread the word about your live events, create easy-to-digest flyers using eye-catching images and compelling content. To make the production of collaterals easier, you can use creative live performance flyer templates and comedy night flyers from PosterMyWall. The platform offers countless customizable templates so you can easily choose a design that matches the look and feel you’re going for.
4. Send Targeted Emails
Emails bring in $36 for every dollar spent. So, if you’re having events and want people to know about them, work on your email marketing to establish direct contact. Segment your audience to target the most relevant demographics.
Just ensure you don’t go overboard as it could lead to spam complaints which might threaten your domain reputation.
5. Collaborate With Influencers
Sixty-one percent of people are likely to trust recommendations from influencers. Seeing that businesses make an impressive $5.20 for every dollar spent on influencer marketing, one sponsored post from the right influencer could create a ripple effect and generate the buzz your bar needs to make its live performances a hit.
To get the most bang for your buck, go with micro-influencers. They generate 60% more engagement than their big-shot counterparts. Invite them for free in exchange for a review and benefit from their street cred.
6. Publish Content
There’s no denying it — content is king.
While you should have a blog for your business, you can also go with the next best thing: guest blogging.
Reach out to trusted names in your industry and see if they can share information about the event so that they can tell everyone about THE place to be.
People love humor, so be sure to inject some funny elements in your marketing to keep your audience engaged, boost their interest, and improve your discoverability.
Also, remember to include easy-to-read hashtags in your copy. The right hashtags can drive optimum visibility, brand awareness, and get people buying.
7. Create a Listing
A listing on the right website or publication can help you reach a wider audience, attracting customers who are already on the lookout for live events.
However, you must post all the important details in the overview section. Give people FOMO by mentioning limited seat availability, highlight the stars of your event, and create a schedule so people won’t miss the events they came for.
This due diligence may feel like a lot of work, but it’s sure to result in better sales.
These promotional strategies for live performances and comedy night events at your bar can help you attract customers. Make sure to retain their business by offering stellar customer service as well as good food and drinks in a lively and welcoming atmosphere.