Welcome to the web journal of black storm roofing marketing I’m going to talk about roofing lead generation I know you want to do effective marketing without wasting money on nonsense. To clear your concept about roofing marketing you should visit https://blackstormroofingmarketing.com/the-ultimate-roofing-seo-plan/ . Here I will elaborate on four quick principles and a bunch of different very specific methods on how to get more roofing leads.
Four Eminent things to remember
- I strongly suggest you do your own marketing there are people that let you rent websites or they’re people that sell you leads and the only thing they have in common the problem with this is you don’t own the system that gets these leads and it can be bad I’ve seen people get taken advantage of. I’ve seen roofing companies essentially all they got out was their domain and then the website’s gone they don’t own their content anymore just because they don’t want to pay the month-to-month fee anymore don’t be left in that position you want to own your marketing that’s the first key thing in roofing marketing.
- You must know your metrics that how many people are on your website. Do you know how many leads you’re getting, do you know how many qualified leads you’re getting, do you know which types of leads from which places are actually closing these are the types of metrics. I’m talking about you need to figure out which of those metrics matters the most to your business and then focus on those statistics. You have to trust yourself you know more than any consultant is going to ever know.
- Build your brand it means you need a logo but that’s not all along with having a logo you also need a fresh website but it’s also about your reputation it’s about having truck wraps it’s about having yard signs even sponsoring things in your community being part of trade shows. It’s also about how many five-star reviews do you have on https://blackstormroofingmarketing.com/the-ultimate-roofing-seo-plan/ google, Facebook, and other social media apps. These points are really impactful because it shows your reputation in the community how is somebody that just got a roof put on by you talking about you to their neighbor are you may be doing a little delight thing at the end of a project are you giving them something maybe it’s a food item or something at the end that’s one way to kind of increase reputation builds into the brand.
- Listen to the right people with teachers and mentors sometimes those mentors you can just ask the business out of state that’s doing well the roofing company owner that you know that’s doing well ask them for a time every three months what they’re doing how did you get to 10 million how did you get to 100 million. It’s hard to meet these people but go and find these people, meet them.
An indirect way of Marketing
You need to get certain things worked out in your business that has nothing to do with marketing you need to make sure you have processes in place for quality and those types of things and they all feed into marketing right everything that you do in the structure of your business. Retain people and train them for great sales because people build your business long-term and build the reputation of your business.
Modern-day Marketing Tactics
If we put forward marketing tactics for 2021. I will advise you don’t necessarily think these things where you just get leads really quick or when somebody sells you leads and those types of things actually do as well as you want them to that impatience often leads to scams. It’s easy to scam somebody who needs money right now. Make your long-term mindset it’s going to be more effective one utilizing word of mouth advertising and getting referrals is the biggest one you can scale that out with digital platforms like a video testimonial and an ideal customer.
I try to cover maximum techniques in this short paper piece and I am quite hopeful that you people will get maximum boon if you correctly implement all these steps in real-time. If you want more detailed information about roofing marketing please check it out https://blackstormroofingmarketing.com/the-ultimate-roofing-seo-plan/