Last Updated on December 29, 2021 by rida
Magento is an open-source eCommerce platform used to make online business portals and websites, providing the necessary technology that gives complete control to any merchant to design an online store.
Magento can also provide search engine optimization and catalog-management tools. Thus in this article, we are going to talk about the features and an array of benefits that come in handy with the Magento eCommerce platform. Magento meets all needs seamlessly depending upon the size of the organization.
Table of Contents
Open Source
Magento has an open framework architecture that allows eCommerce website development. Magento uses PHP and other open-source tools to make it the platform available for anyone to use.
In this way, owners and developers of online stores can provide users with robust performance and greater security. The Magento modules can also be developed or installed from the open module library to increase the functionality of the online store.
Smooth Customization
Many attempts have been made to make it easier for developers to locate the specific module to use on their websites. All modules are put into a similar directory. The default PHP package manager that comes as a standard feature of Magento supports the entire module installation process efficiently.
This restructured codebase would surely provide all the developers with great relief. Few other logic modules are segregated to simplify the customization process. Developers can, therefore adapt the website design to meet the unique requirements of the customer by allowing or deactivating various modules or components.
Ease of Integration
Magento comes with unlimited free integration of third-party components resulting in quick development processes. The website can be integrated with various extensions like Google Analytics, Google Shopping, eBay, Paypal and WordPress.
Payment gateways, shipment extensions and tracking extensions can be integrated quickly and easily with the developer Magento store.
Improved Mobile Shopping
Statistics indicate that 40% of e-commerce consumers are mobile users. Keeping up with this constant growth of numbers, the website also needs to be well optimized and platform-independent. Magento web development platform is handy.
The templates in the Magento are very responsive by default and can be used to make the website both for the mobile or the desktop versions. It also has improved checkout experience and is continuously adding more features for mobile users. Thus, all devices provide full customer satisfaction.
Pages Load Faster
The reports show that if a customer fails to get a loaded website page in 3 seconds, they will stop browsing the website. When Magento is introduced, pages load more quickly than any website using old platforms.
The addition to jQuery in the JavaScript management helps in doing so. These quality platforms contribute to reducing the page load time. The performance and reliability of Magento will never fail to astonish you. Magento 2 is currently 20% faster than its previous versions.
SEO Optimized
One of the most significant advantages is its integrated SEO features that include search engine friendly URLs, layered navigation, easy to use sitemaps, and many more.
Magento is even a step ahead of competitors: it also supports HTML5 mobile capabilities that can boost the SEO of your website. Magento SEO helps in making sure that the developers are free from the worries of taking care of the ranking on SERP.
Scalable
Magento is the perfect solution, regardless of whether you are a start-up or a multinational company.
Due to the high scalability of the platform, the company can quickly expand with growth to meet different business requirements and hardware. It has proved to be the best option among various other existing e-commerce platforms because of the level of scalability it supports.
Improved Security Features
Security is fundamental when it comes to the online store. Magento has improved security features that ensure the safety of user credentials. Magento provides continuous security patches that protect the system against possible hacking or malware attacks.
With the addition of newer platforms, the security level has increased, and this web development platform should be adopted as soon as possible.
Less Testing Efforts
The platform comes with all kinds of automated test strategies features. This has undoubtedly helped the developer make suitable changes to the system and check how those affect the core features of the website.
This feature is enabled by the Magento test framework, which is an open-source, cross-platform solution to test the application. As it is a cross platform solution, the system makes it easier for developers to customize the web page on multiple devices. One added feature of Magento is that it supports numerous tests to reduce time and space complexity.
This article was to show its readers the advantages of using Magento to build a website of their own. Thus I hope people now integrate the Magento web development platform into their business to make an impact in the online market.
