Little tips and tricks here and there can help you to convert your work from good to great in seconds. Whether you are a beginner or expert, logo design tips while designing a logo are an amazing way to take your logo up a notch.
Entrepreneurs must know these tips to understand the logo designing process better and create the perfect logo for their brand. After all, you are doing all of it for a purpose. Here we have talked about 7 logo design tips for entrepreneurs to make a perfect brand identity. Follow these tips to design a logo that creates an impact-
A logo design must relate to the organization. The look of a logo must be compatible with the type of business you are in.
Non-profit organizations or legal firms cannot create a logo full of colors or playful in nature. However, ice cream shops, toy shops can easily get away with seriousness and create playful and charming designs that impart happiness.
Have a look at your logo and see if it speaks about your business. Next, think if you see this logo for the first time, will you trust it?
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The best way to figure out whether you did a good job or not is to imagine your logo in situ. When designing your logo, you must know the intended uses for your logo.
Whether it is being designed for uniform, to be printed on t-shirts, for advertisement, for products, etc, it must look perfect at every place. If your company focuses on networking a lot, your logo design must look great on business cards.
Imagining the in situ looks of your logo beforehand gives you the freedom to make necessary changes. It is important to create a logo design that clearly communicates brand identity. Also, it must portray the values and message of the brand correctly. You can easily make that happen by following this logo design tip.
Negative space is a great option to avoid any clutter and complexity in your logo design. It keeps the logo simple, clean, and free of any complex elements. Moreover, logo designs with negative space clearly communicate its brand’s message and values with the audience.
Negative space refers to the empty space that is free of any elements in the logo designs. Too many elements can make a logo lose its purpose while using negative space provides separate importance to every single element.
If you wish your logo looks effective even when it’s small or from a distance, this is the tip you must think of. Your logo will look clean and clear from a distance. Also, it will be memorable and trustworthy to your target audience.
In the case of brochure design, poster design, t-shirt printing, etc, using negative space helps the most. Your logo can be easily integrated into different designs and formats.
Sometimes, you can easily use an image or icon that represents what your company does. If you own a bakery, show some cereal or cakes. If you are creating a logo for an ice cream shop, use an ice cream icon.
It is not necessary to always put a lot of thought and create a complex logo for your business. Simple icons can communicate about your brand much better than complex and vague phrases.
You can even be creative with your logo and still directly convey the message. FedEx logo has a hidden arrow that tells much about the brand.
You must choose your colors with proper thought. Colors are a key to a great logo design. There are plenty of shades available to use, but you must figure out what perfectly communicates your brand identity.
First of all, you must understand color psychology to choose relevant colors for your brand. Red is a bold color that symbolizes warmth, wrath, and passion. It is usually used by restaurants and food outlets to generate hunger among the viewers. Blue is a symbol of calmness, trust, and tranquility. So, it is used by companies who wish you to trust them such as Facebook, Twitter, etc.
So, figure out where your company stands, and what type of emotions you need to target. The colors of your logo should be chosen accordingly.
Shapes can be used in a creative and unique manner to make your logo stand out. It is a great option to create a professional look for your logo design. For instance, law firms can create a unique and attractive look using boxes that will fit their industry perfectly.
Boxed logos are great for digital platforms, letterheads, presentations, merchandise such as pens, promotional products, etc.
You can create unique and next-level designs by adding textures or gradients to simple shapes. There is a wide field for you to play and let your creativity do the job.
A logo design is a visual representation of your company. Instead of telling people about your business, you can use images and show them directly. It is rightfully said that a picture paints a thousand words. So, use catchy pictures instead of long texts that are hard to understand.
Use simple icons to communicate what your brand does. It is enough to attract the target audience and make them feel interested in your business.
The pictures or icons used must communicate the identity of the brand with the target audience. The brand vibe must be clearly visible from the logo of your company.
Some brands also make use of visual puns to grab the attention of the audience. Put a little thought and create one of yourself if your industry permits.