Advertising used to be relatively separated across media like TV, radio, and billboards, but modern consumers engage with companies in completely different ways. Contemporary marketing is all about making a consistent impression across multiple interactions. In fact, the average customer needs to engage with a brand five to seven times before they will remember it.
Fortunately, you can make your user experience far more consistent in just a few simple steps. Let’s take a look at three of the most effective tips to level up your brand consistency and move more leads through your sales funnel.
1. Standardize Your Messaging
Setting expectations for your entire team is a great way to start moving toward a more consistent brand image. Brand guidelines typically include standard practices colors, fonts, logos, and other graphic elements.
With one unified appearance on all company content, it will be easier than ever for customers to recognize your brand. Keep in mind that brand guidelines should be applied to internal as well as external communications—the customer-facing side of your business should always represent and be an extension of your internal company culture.
2. Develop a Social Media Personality
Every social media channel is suited to particular types of content, but your brand voice should be at least somewhat consistent on each profile. Your audience should feel like they know what to expect from you whether they subscribe to your email newsletter or follow you on Facebook or Instagram.
3. Work with Sales
While sales and marketing are obviously different, your sales team has firsthand experience with your customers and leads. Each side can offer valuable insight and feedback to the other—these two departments should be working together to reach their common goal.
4. Leverage Influencer Marketing
The influencer industry is expected to reach nearly $14 billion in 2021, and that trend will only continue over the next decade. Influencers are a powerful way to extend your brand’s reach and find new leads.
With that in mind, it’s crucial to cultivate authentic relationships with influencers who share your company’s values and vision. Most young consumers trust influencers more than they trust traditional celebrities, illustrating the rapid shift toward influencer marketing over the last few years.
Contemporary consumers don’t just want to buy products—they want to feel personally connected to their favorite brands. These tips will help you develop a more consistent user experience and build more personal relationships with your target audience. Check out our website for more information about working with a digital product studio and further improve your brand consistency.