Facebook is still the biggest social media site worldwide, with more than a billion users every month. It has evolved into more than just a place for friends to meet, Facebook has turned into a tool for businesses to acquire customers and advertise.
The following post will discuss some ways you can market your business through Facebook.
It doesn’t matter if you’re a big corporation or a small local business, Facebook gets you in front of your customers, develops brand identity, and spreads your brand further – it’s a powerful marketing tool.
Table of Contents
1. Optimizing your Facebook Page for Business
Facebook is a Huge platform providing all kinds of features. Some features like react, comment, share, tag, untag on Facebook are most used of all. Facebook pages provide one of the most effective free marketing tools for businesses. These pages identify businesses – not just by listing product offerings and services, but by sharing links, images, and posts to share a company’s identity and style.
Having a high-quality Facebook business page is an excellent opportunity to develop brand awareness and to demonstrate your human side. Facebook is where it is okay to loosen the reins a bit – just do it.
Finally, you should consider the audience you hope to reach. Use Facebook Insights to determine what resonates most with your audience. Share social media images, links, videos, anything, as long as it is connected to your business and appears appealing.
2. Hosting Facebook Contests
One other way to market your brand on Facebook is by running contests, sweepstakes, or promotions.
If you are conducting a Facebook contest, be aware that you cannot host contests on Facebook itself. This means you cannot ask for likes as entries, have people write answers in the contest’s comments. comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
Some tools allow you to do this for free, and others are paid; Shortstack offers free templates if your page doesn’t have over 2,000 likes. Pagemodo has a free option. Many third-party Facebook contest apps are free, but features are limited.
3. Promoted Facebook Posts
Many business owners wondered – why should I pay to ensure my post is visible to their followers? If a user likes my page, it should always appear on their newsfeed, shouldn’t it? Because the assumption is that users spend all of their waking hours on Facebook’s news feed, the answer to this question is a no. For the safety and health of your Facebook fans, we hope this assumption isn’t true!
Fans may see your story if they are checking their news feed when you post it, but even if their news feed is full of posts, they are never guaranteed to see it. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.
You can easily set up Promoted Posts by clicking the button under any of your page posts. Although the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
Read more: Discover How to Get More Facebook Fans in 3 Weeks
4. Sponsored Stories
Basically, Sponsored Stories are Facebook ads that show your friend’s interactions, for example likes on Facebook.
Essentially, Sponsored Stories is attempting to take advantage of “word-of-mouth” marketing. If a user sees three of his peers mentioning a certain page, he is more likely to take notice.
Typically, advertisers choose to show friends who “like” a page or show friends who made a claim if businesses want more people to claim offers.
Sponsored Stories can work with any Facebook open graph app – you can advertise that someone has installed Scramble With Friends, and it will tell people who has logged into Facebook they have done so.
According to Facebook, Sponsored Stories have a 46% higher CTR and 20% lower CPC than regular Facebook ads, making them an excellent option for marketing on Facebook.
Through the Facebook ad creation flow, Facebook Sponsored Stories are simple to create. But Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.
5. Facebook Open Graph
Facebook Open Graph makes it easy for businesses to label a user’s interaction with their apps. A million interactions are posted each day via Facebook Open Graph.
Businesses can create third-party apps that connect to a user and post notices on Facebook when the user takes a particular action within the app. The Open Graph format enables a less straightforward interaction. Businesses can suggest, for example, “listen,” “taste,” and “read.”
When Facebook Login is a requirement on a website or app, it has to do with connecting the user with the Facebook Open Graph.
One of the best ways Facebook Open Graph works for marketing is Spotify.
Summing Up
These are all the useful Marketing Tips that you can use on Facebook to grow your business. Facebook has billions of active users and by taking advantage of this number, you can easily reach many people. We’ve picked 5 of the best marketing strategy, now it’s up to you to choose any suitable for your business.
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