A lot depends on your site’s authority. Whether people trust you, whether they see you on SERPs, whether you get leads and convert. Source’s reliability is one of the first things visitors are researching before subscribing to newsletters or buying products.
If you want to improve this metric, you need to work both within the website and outside of it. There are many things you can do, and we decided to group them into three categories:
- What you can create on the website and how you optimize it;
- What you can do outside of the source to cater to the target audience;
- What you can do that people don’t see.
Table of Contents
1. Publish Expert Content and Adjust On-Site SEO
First of all, if you want to improve authority, you need to provide value. Do it with your content. Learn more about your niche, become an expert. Most cases of your customers, how you were of service.
Write compilations of recommendations, tricks, and tips. Share knowledge and encourage people to give feedback.
You can also invite other experts to write for you. Exchange their piece of content on your blog for yours on their sources. In your posts, link to thought leaders of the industry, letting people know that you’re getting knowledge from the best.
As for on-site SEO, review your list of target keywords. Do they communicate leadership and expertise? If not, you know what to do. KW research will help you see what phrases are relevant in your niche at the moment and what you can provide for that keyword that will spike up interest in the audience.
You should also use keywords properly:
- In the main title;
- In subheadings;
- In the first paragraph of the text with a clear answer to the question;
- In metadata;
- Throughout the text;
- In image alt-tags;
- In media file names.
Another amazing way to increase authority is to write guest publications. You’re achieving so much with this approach! More people find out about you, your business, blog, etc. They visit your website, a part of them remains. You increase website rating and Domain Authority. You showcase knowledge, expertise, and leadership.
Click here for more information on this way of increasing awareness of your web source.
2. Take Up Off-Page SEO
The main approach to optimization off-page is building linked references to your most ranked pages and those that have potential.
Creating relevant text backlinks isn’t difficult if you have knowledge and professionals by your side. You can:
- Write guest content with links;
- Offer guest media content;
- Look for mentions of your business without links;
- Look for ‘broken’ backlinks to other sites that can be substituted by yours;
- Write appealing types of content, etc.
All of this is much easier if you have support from a link-building company. Its teams will look for the best sites to showcase your knowledge on by leaving links or writing guest content. They can even create texts for you based on your requirements and reference materials.
Social Media and GMB
Register on social media as a thought leader in the industry. Offer expert material there, referencing your blog and encouraging people to visit it. Using SNS results in revenue increase, more new clients, leads, email subscribers, even fans.
Google My Business should become your business card for everyone interested. Update it often, add links to your latest posts, make it look like you’re already #1.
3. Take Up Technical SEO
Technical optimization is as important. It will help you improve authority by communication to search engine algorithms. The approach includes:
- Code adjustments.
Use metadata to let the crawlers know what the page is about. Add markups to have the clearest, most suitable snippets online that will show what you offer and target the right people.
The user experience part involves page loading speed improvement, better customer support, appealing design, convenient content view, responsive design that will adjust to any screen, including smartphones and tablets.
The more you cater to the target audience in terms of accommodation, the better it will perceive you. Customer satisfaction contributes a lot to your authority. Only the company that knows how to satisfy its pickiest client can become the leader of the industry.
A Complex That Increases Authority
On-site, off-site, and technical optimization, along with expert content will help you win trust and recognition from visitors and other web sources. The first is great for conversions and sales. The second one – for link-building and credibility establishment.
Create a complex of steps you can do every time an improvement is needed. Start with an analysis of ‘point A’ – where you are now and what gaps you have. Then, optimize keywords, publish better content, establish quality control. Work on building linked mentions from websites that do better on SERPs.
And last but not least, optimize the code, snippets, meta tags to communicate to search engines properly. You will do great!
Read more: Guest Posting Tips: Know Them Now