Instagram has introduced various exciting features, which makes it a perfect platform for your brand promotion. If you’re using Instagram to promote your business, you know how crucial videos are and what they can do for your brand. However, promoters often get confused with the different formats for Instagram videos and the introduction of new formats like reels. But there’s no rocket science, and with a little understanding, you’ll master the art sooner than you know.
Refer to this carefully created guide to promote your brand and create brand awareness using Instagram videos. After reading this, you will get a fair understanding of the different video formats and the respective lengths you should use. Here’s a quick breakdown of the length restrictions for every type of Instagram video. Also, find effective tips (no one will tell you) to make your videos a huge success and to get success, its highly recommended to get IG followers, likes, views and comments from any trusted websites.
How long should you keep your Instagram videos?
Instagram video length for a regular post
If you’re posting a video on your Instagram feed and want it to be seen as a normal post on your Instagram profile, choose or create a video that is not more than 60 seconds. You can also post a video longer than 60 seconds if you want, but for that, you’ll need to select which 60 second-portion you want to feature on your feed. You can also use the app’s in-built feature to trim the video and upload the selected part.
Effective tips to consider before posting on your feed :
- Focus on the quality of the video as it’s going to be on your account permanently.
- The post you share should align with the overall theme of your account.
Instagram video length for stories
Instagram stories drive maximum engagement and are a great way to share smaller details about your business, new products, or working environment. Also, stories disappear after 24 hours, meaning you can post less important videos and save more crucial ones for your Instagram feed. You can upload a 15-second long video on the story. However, there’s a trick – you can even upload a longer video, and it will automatically get split up into small segments. All such segments can be uploaded at once.
Effective tips to consider before posting stories
- Make your story more appealing by using stickers or GIFs.
- Involve your audience by using poll and question stickers.
- Show them the glimpses by adding behind the scene videos.
Instagram video length for streaming live
You can use the live stream feature to show your followers glimpses of any significant events or answer most asked questions. Whatever may be the case, you can go live for 60 minutes at a time. That means you can use the live stream feature for just 60 minutes at one stretch. However, you can start the live feature again after the time limit of 60 minutes gets over. These videos will be saved on your account, and your followers can view them later on your feed and to get more engagement get Instagram followers and likes while live streaming.
Effective tips to consider before posting live videos
- Give your audience a slight hint in your stories before going live.
- Use the countdown feature on your story to let people know about your next event.
Instagram video length for carousel
If you want to post a video of more than 60 seconds, you can do it by creating a carousel post. A carousel post lets you share up to 10 videos or photos in a single post. However, if you’ve got a video longer than 60 seconds, try trimming it into separate videos, each not exceeding the 60 seconds limit. Next, upload each clip sequentially to your carousel post. You can upload 10 videos at once and change the sequence of those videos before you post.
Effective tips to consider before posting carousel videos
- Give your audience valuable content worth their time and attention.
- Use the carousel to post your ads.
Instagram video length for IGTV
Instagram lets you post long-form content on your feed as an IGTV video. For this, you can upload a video up to 10 minutes long from your mobile and 60 minutes long from your computer app. However, when you post your video as an IGTV video, the users will only see a preview of 15 seconds, and they will have to click ‘Keep watching’ to watch the rest of the video. So, to make sure your audience watches the entire video, you’ll have to optimize the first 5 to 10 seconds carefully. You can keep the best insight from the video in those 5 to 10 seconds and then the rest of the video.
Effective tips to consider before posting a video on IGTV
- It’s best to add captions to your videos.
- Use optimized hashtags and titles.
- Add a branded IGTV cover.
Instagram video length for Ads
The best way to create brand awareness and let people know about the services and products you offer is by running Instagram ads. Videos on Instagram ads can be 3 to 120 seconds long. When you post ads on your feed, they will look like regular posts but with a ‘Sponsored’ title under the name and a call to action stating ‘View More’ or ‘Sign up now.’ However, if you’re posting video ads on stories, they can’t be longer than 15 seconds per story.
Effective tips to consider before posting ads
- Videos are muted on Instagram, so it’s best to add captions.
- Don’t lay stress on the offer; promote the benefits instead.
- Try to attract your viewers in the first five seconds.
Instagram Reels video length
Instagram’s most popular addition, reels, let you post engaging videos up to 30 seconds long. You can either upload a video from your phone or shoot it within the app. Moreover, the app allows you to use filters, music, and slo-mo effects. You can also shoot the video in breaks or set a timer and shoot in different locations, attires, or however you want.
Effective tips to consider before posting reels
- Share quick hacks, tips, and tricks.
- Talk about recent updates or product launches.
- Cover the basic things your audience wants to know.
Now that you know everything about various video formats you can upload on Instagram, it’s time to form a strategy and make the most out of it. To bring maximum engagement to your Instagram videos, you can buy real active Instagram followers to increase your follower count. Increased follower count has several benefits like more exposure, instant boost, increased brand awareness, social authority, and many more. Many brands and celebrities buy Instagram followers to improve their search engine rankings and increase organic follower count. However, make sure you trust reputable sources to buy real Instagram followers, as many sellers fool people by selling bot followers.
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