Last Updated on February 17, 2023 by Aftab Mughal
You have got around 10 unread emails in your inbox, with a few of them having the title “Jackpot – You have won a lottery!” and one of them has the title “Appointment Letter,” so which one will you click first? Obviously, the one having your “Appointment letter.” Email subject lines play a key role in email marketing. To improve your click-through rates, the email subject lines must be catchy and attractive in such a way that it attracts the eyeballs of the viewer! But the biggest dilemma is whether it should be a phrase or just a combination of some words. Well, there is no rule book for deciding the subject lines, but it solely depends on your purpose of sending the email. If you are sending an important document, then the title needs to be very precise and to the point, while if it is an offer, then it can be a catchy line. This article will discuss the tips and tricks that one must keep in mind while sending an email.
1) Keep it precise and sweet:
“Track Your Order” looks much better than “Track Your Order No. #152738300”. According to a survey, words like ‘newsletter,’ ‘update,’ ‘jackpot,’ ‘ticket no.’ etc., when used in the email subject line, hardly get noticed. Generally, people avoid such emails, thinking it is spam. So, it is advised that one must keep the email subject line shorter than 50 characters so that people read the title in one go!
Read More: Avoid These Deadly Mistakes In Digital Marketing
2)Use a familiar sender name:
People generally open those emails that have been sent by those senders with whom they have met or had a conversation earlier. So, it’s better to send emails from a personal account rather than from the company’s domain. Though sometimes it may be important to send official emails, if you personally know the recipient, then this tip will surely work. The reason is quite simple, people don’t want to hear from unknown people and further waste their time reading unnecessary emails.
3)Say a big no to the ‘no-reply’ sender name:
Whenever you talk to customer care, you expect a human being rather than a robot to answer your call; otherwise, you would hang up the call if it’s a robot. Similarly, 99% of people don’t read those emails from noreply@company.com! Therefore, avoid using this sender name if you want your emails to get high click rates.
4)Use Personalization:
Give a special feeling to the recipient by adding his/her name to the title. For e.g., “Get a Custom Emoji of Johnson!” will surely be opened as it contains the recipient’s name. Along with this, you can mention the city name as well to get an attraction. If you don’t know the details, you can use words like ‘YOU’ or ‘YOUR’ to give a personalized touch to the email subject line.
5)Identify the right people:
Out of your email list of 10,000 people, not everyone wants a list of the top 10 non-vegetarian restaurants in the city! Thus, you must segment your email list and focus only on the related customers. Get insights about the customer’s taste through survey forms and then send the emails accordingly. In this way, you can target different segments of your business separately and get better results; otherwise, customers may unsubscribe from your updates.
6)Don’t befool the customers:
Many companies pitch great promises in their emails to get more attraction, but people want to hear the reality. If you want to give something extra on a download, you can surely offer a ‘free e-book’ but don’t promise that you will get a car or jewelry set on buying our product. That looks more like a fraudulent move!
7)Timing plays a key role:
If you want to give a reminder to renew the subscription, you must send the email 2 weeks before the expiry. There’s no fun in sending it just 3 days before the expiration of the product. Similarly, try sending the official emails during office hours with the right email subject line! Generally, it is from 9 AM – 5 PM.
8)Ask Questions that really matter:
Asking relevant questions and that too in the email subject line attracts the customer in a better way. “Are You Making These SEO Mistakes” looks much better than ‘Top SEO Mistakes’! Questions must be related to your business and talk of some action.
9)DON’T USE CAPS or Overuse exclamation !!!!!:
It’s a myth that adding an exclamation at the end of any line will catch the eyes of the reader. Overuse of such things makes the email look spammy and full of tactics. The email’s subject line should be simple and without any grammatical mistakes. Writing all the words in the capital will get the email ignored.
10)Always do the A/B Testing:
The testing will give you a hint about which subject lines are getting the most clicks, and then you can make a plan for it!
Crafting Effective Email Subject Lines: Tips and Tricks
Email communication has become an integral part of our daily routine, both in our personal and professional life. However, with a deluge of emails flooding our inboxes, getting your message to stand out can be a challenge. A crucial aspect of making your email noticeable is an effective subject line. A subject line sets the tone for the rest of your message and can make or break the success of your email.
Here are some tips to help you write effective email subject lines:
- Keep it short and sweet: Ideally, a subject line should not exceed 50 characters, as most email clients display only the first 50 characters.
- Be clear and specific: Avoid using vague or misleading subject lines, which can lead to low open rates. Instead, be clear about the content of your email in the subject line.
- Create a sense of urgency: Use words such as “Urgent,” “Important,” or “Action required” to convey the urgency of your message.
- Personalize the subject line: Personalization can help increase open rates and engagement. Use the recipient’s name or other relevant information to make your subject line more personal.
- Test, test, test: Try different subject lines and track the open rates to determine what works best for your audience.
By following these tips, you can write subject lines that not only grab the recipient’s attention but also accurately convey the content of your message. A well-crafted subject line can go a long way in ensuring the success of your email communication. These were some of the best tips and tricks to write the email subject lines that will get you the most click-through rates.
