You have got around 10 unread emails in your inbox with few of them having the title “Jackpot – You have won a lottery!” and one of them has the title “Appointment Letter”, so which one will you click first? Obviously the one having your “Appointment letter”. Email subject lines play a key role in email marketing. In order to improve your click-through rates, the email subject lines must be catchy and attractive in such a way that it attracts the eyeballs of the viewer! But the biggest dilemma is whether it should be a phrase or just a combination of some words. Well, there is no rule book of deciding the subject lines but it solely depends on your purpose of sending the email. If you are sending an important document then the title needs to be very precise and to the point while if it is an offer then it can be a catchy line. This article will discuss the tips and tricks that one must keep in mind while sending an email.
1) Keep it precise and sweet:
“Track Your Order” looks much better than “Track Your Order No. #152738300”. According to a survey, including words like ‘newsletter’, ‘update’, ‘jackpot’, ‘ticket no.’ etc., when used in the email subject line, hardly get noticed. Generally, people avoid such emails thinking it is spam. So, it is advised that one must keep the email subject line shorter than 50 characters so that people read the title in one go!
2)Use a familiar sender name:
People generally open those emails that have been sent by those senders whom they have met or had a conversation earlier. So, it’s better to send emails from a personal account rather than from the company’s domain. Though sometimes it may be important to send official mails if you personally know the recipient then this tip will surely work. The reason is quite simple, people don’t want to hear from unknown people and further waste their time reading unnecessary emails.
3)Say a big no to ‘no-reply’ sender name:
Whenever you talk to customer care, you expect a human being rather than a robot answering your call, otherwise you would hang up the call if it’s a robot. Similarly, 99% of people don’t read those emails from firstname.lastname@example.org! Therefore, avoid using this sender name if you want your mails to get high click rates.
Give a special feeling to the recipient by adding his/her name in the title. For eg “Get a Custom Emoji of Johnson!” will surely be opened as it contains the name of the recipient. Along with this, you can mention the city name as well to get an attraction. If you don’t know the details, you can use words like ‘YOU’ or ‘YOUR’ to give a personalized touch to the email subject line.
5)Identify the right people:
Out of your email list of 10,000 people, not everyone wants a list of top 10 non-vegetarian restaurants in the city! Thus, you have to segment your email list and focus only on the related customers. Get insights about the customer’s taste through survey forms and then send the emails accordingly. In this way, you can target different segments of your business separately and get better results otherwise customers may unsubscribe your updates.
6)Don’t befool the customers:
Many companies pitch great promises in their emails to get more attraction but people just want to hear the reality. If you want to give something extra on a download, you can surely offer a ‘free e-book’ but don’t promise that you will get a car or jewellery set on buying our product. That looks more of a fraudulent move!
7)Timing plays a key role:
If you want to give a reminder to renew the subscription, you must send the email 2 weeks before the expiry. There’s no fun in sending it just 3 days before the expiration of the product. Similarly, try sending the official emails during the office hours with the right email subject line! Generally, it is from 9 AM – 5 PM.
8)Ask Questions that really matter:
Asking relevant questions and that too in the email subject line attracts the customer in a better way. “Are You Making These SEO Mistakes” looks much better than ‘Top SEO Mistakes’! Questions must be related to your business and talk of some action.
9)DON’T USE CAPS or Overuse exclamation !!!!!:
It’s a myth that adding exclamation at the end of any line will catch the eyes of the reader. Overuse of such things makes the email look spammy and full of tactics. The emails subject line should be simple and without any grammatical mistakes. Writing all the words in the capital will get the email ignored.
10)Always do the A/B Testing:
The testing will give you the hint which subject lines are getting the most clicks and then you can make a plan for it!
So, these were some of the best tips and tricks to write the email subject lines that will get you the most click-through rates.