Customers’ trust is the core element that contributes to business success. Without building trust, no business can flourish and earn from customers. This can be better understood by putting yourself in customers’ shoes. If you are buying from a shop where you haven’t bought before, there are certain factors that make you buy from there. Shopping, in general and particularly online, requires buyers’ trust to shop from a certain place and which is why popular brands have higher sales because they gain their customers’ trust. Trust assures your audience that they will get the right product they buy from your website.
While shopping online, what are the factors that make you consider a website authentic and trustworthy? Generally, good design, user experience, and testimonials, and customer reviews are crucial factors that combine to build website trustworthiness.
So, as a business, how can you build trust with online consumers on your website who probably haven’t heard of your brand before? You can build your brand’s reliability by showing what you are talking about with an amazing user experience. Moreover, testimonials and previous customer reviews can add up to your business’ credibility by speaking for it loud. The following are five important trust-building factors for a business website.
5 Ways Your Website Can Build Trust
1. Website Design
A website’s design, look, and feel mark the first impression of your brand to your customers. Make sure your website is appealing and interactive to demonstrate your product’s or service’s worth because only then can they know what you are doing as a business. Make sure you depict professionalism in every corner of your website and social media pages.
Build a website that displays a clear picture of products or services your business provides, regardless of the business size. Make sure you convince your audience by communicating why your brand is the top choice among others. Elements like call-to-action buttons, clean website layout, or eye-catching graphics can make all the difference. Make sure you choose a reliable software development company to get your website developed and designed.
According to studies, it takes a round of six seconds to make an impression on your website visitors, and within ten seconds, they either get engaged or leave. People trust testimonials. Testimonials show what your existing customers have to say about you than what you say about your business. collect testimonials from some of your loyal clients and share them on the home page of your website.
Being in a certain industry, your business needs to qualify on specific quality standards, and there are certifications for quality assurance. If you have acquired any specialty certifications for your business, you can display the certificate so that users can learn about your company’s credibility. Displaying a certificate or more can influence your audience in the long run, and it can be a good strategy to build customers’ trust.
Certification indicates that your business meets certain standards in the industry, and you have gained experience to prove it. Highlight facts like you are more efficient and thus have acquired certifications for certain specialties.
4. Links to Reliable Sources
Your website should not source any link that takes your customers to unauthentic information or spam sites. When they click on your site, make sure it takes them to a safe source with authentic information and high-quality content that ultimately solve their concerns.
Utilize trustable sources and links in your content marketing strategy. Reliable sources typically include government agencies, research firms, news agencies, and educational institutions. Statista reports that about 65% of adults trust traditional media sources like newspapers, while only 43% trust news from social media.
Be careful about what statistical data sources you choose to display for your website. Avoid linking to your competitors. Sometimes, businesses team up with research agencies to produce false information in favor of their company. Beware of such hidden agendas and fake reports.
Your sources should be current. Since, trends and information change as technology progresses, look for the information from current news and updates. Make sure that any link that is included in your website is relevant, secure, and authentic. Make sure you properly plan your internal linking strategy. Also, monitor backlinks to make sure your leads can trust your service. Be aware, getting bad backlinks can risk penalties from Google.
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Add videos to your website. Videos can be of various types and categories. It largely depends on what service or products your offer. You can share process videos, in-house videos, company culture, relevant tutorials, and much more. Videos can increase customer interaction on your website in a very subtle and non-marketing way.
If you are not already a popular brand, when someone comes into contact with your website for the first time, they probably don’t know your company, what you do, what your specialties are, and how reliable your products or services are. It is completely up to you how you convince your audience that you are the right choice.
One of the best ways of showing your expertise is by adding videos on your website. You can also go a step ahead in your video marketing strategy. Informational videos and Q&A sessions can take your website towards success and help your business establish as the top authority in your industry.
You can use Your Website to build a Trustworthy brand for your buyers. At all times, represent your business as a solid and reliable option where users can blindly trust you. As soon as customers start considering your website/brand trustable, they share this with others through word of mouth. And, this can be a strong contributor to building trust among potential customers. So, you can grow your business reputation as a trustworthy option only if you continue to demonstrate from your product/service quality, user experience, policies, testimonials, and customer care that your brand is worthy of customers’ trust.