Last Updated on January 10, 2023 by Faiza Murtaza
The gambling business has been rapidly developing in recent years. The main reason for this is not an overly saturated supply but the natural demand from players. Launching an online casino in 2022 can be especially profitable, considering the configuration is conducted accordingly.
One of the first questions that arise for future operators is what aspect of gambling site development is the most important? Is it casino software? Maybe it is a brand promotion? The answer here is simple: a coherent and sequential elaboration of all stages is necessary. Let us see how the auspicious gambling project is shaped up.
Creation of a Business Plan
The initial work should be done on paper. It will guarantee the organisational process is conducted according to the standards and that all stages are completed as intended. A business plan should also include financial information about the budget, estimated expenses and profits, as well as emergency behaviour.
The document is the main proof of project reliability during the registration. The gaming commission will ask for it to see how serious the development intention is and how well elaborated the future casino will be.
Design of a Website
The first actual step is the creation of the operational environment. Modern web development has progressed far and wide. Shaping up a neat platform will not be a problem.
To ensure the creation of an appealing portal, an operator has to:
- analyse the target audience and figure out its preferred trends;
- choose a popular topic and use it as the main design of the site;
- plan and implement the corresponding structure of the portal;
- ensure the essential functionality is included, and no excessive elements are present;
- make the site appealing for human interaction and AI searching algorithms.
Integration of Gaming Software
As soon as the environment is created, it is time to integrate amusement into it. Typically, online casinos have diversified libraries of slots, tabletops, card games, and other entertainment. The more versatile the assortment is, the higher the number of contented punters will be.
Considering the availability of providers on the market, it is worth cooperating with the most secured and renowned representatives, for example:
- Amatic;
- Euro Games Technology;
- Microgaming;
- Novomatic;
- Endorphina;
- NetEnt;
- Igrosoft.
Registration of the Casino
The legalisation of the project is extremely important for the iGaming business. Since these platforms are engaged in monetary operations, they must offer a 100% guarantee of reliability. To keep this up, countries oblige operators to apply for gaming licences.
While not all states have corresponding gambling commissions, it is also possible to register the company in an offshore jurisdiction:
- Curacao;
- Malta;
- Jersey;
- Costa Rica;
- Alderney;
- Gibraltar;
- Antigua and Barbuda;
- The Isle of Man.
Security Insurance
Other than documented reliability, a platform also needs to have real safety measures for protecting personal information and money that punters bring to the portal. Modern online security means are solid and almost impenetrable for hackers.
Standard package of safety measures at an online casino:
- 128- or 256-bit SSL encryption.
- Latest firewall technology.
- Reliable software providers.
- No suspicious third-party partners.
- Commonly used payment gateways.
- Elaborated privacy policy.
Apart from that, non-hacking methods of receiving unfair advantage are also traced on gambling platforms. Money-laundering operations are easily eliminated with well-configured analytical software. Bonus abusers can also be quickly noticed and banned with the help of the corresponding AI configuration.
Administrative Setup
For a smooth control of the platform, an operator and his team must have a convenient and effective environment for caring about users and the portal’s functioning. This is where a casino management system comes in handy.
An advanced CMS can:
- track punters’ activities;
- analyse their behaviour;
- monitor transactions;
- perform accounting functionality;
- engage in surveillance.
Different transferring possibilities should also be integrated into the platform to ensure convenient bringing of resources to the site and subsequent withdrawal. It means that systems that are popular and widely used on the premises of the operational area have to be installed.
Besides, international methods must also be available for visitors:
- Visa;
- MasterCard;
- PayPal;
- Payoneer;
- Neteller;
- Skrill.
Advertising Configuration
To make the assembled casino popular among visitors, it is essential to launch a promotional campaign. A diverse strategy will grant wide recognition in the operational area with a subsequent expansion to new regions.
Wholesome gambling advertising includes:
- social media marketing;
- affiliate partnership;
- content marketing;
- search engine optimisation;
- corporate emailing;
- loyalty programs;
- cooperation with influencers.
Furthermore, to ensure a steady increase in visitors and revenue, an operator has to reinvest at least 70% of profits into advertising for a stable brand awareness boost.
Read More: 5 Reasons Why Small Businesses Need Marketing Agencies
Professional Assistance
The process of a casino assembly can be overwhelming for beginning entrepreneurs. A lot of aspects should be controlled that can lead to missing major points. Consequently, the assistance of a professional guide company will be of invaluable help.
In the iGaming industry, such mentor organisations are called aggregators. Online Casino Market is one of the pioneers in this sphere. The company provides wholesome assistance on separate aspects of the process as well as turnkey solutions for the preparation of the entire project.
Further information on cooperation can be obtained via:
- Skype: slotsmarket
- Telegram: @spinwin
- e-mail: manager@oc-market.com
