Last Updated on January 1, 2022 by azamnie
Colors play a vital role in increasing the aesthetics of printed custom boxes. They represent the brands and their products in a distinctive manner. Studies have proved that the majority of buyers make purchases on the basis of colors because they have the capability of triggering their thoughts and emotions. Every color associates a unique value to the brand drives the psychology of buyers differently. Usually, more than one shade is used while forming the design layout. It is essential to keep a proper combination on the basis of various factors associated with packaging. Here are some strategies to choose a perfect color combination for these boxes.
Table of Contents
Color Combination Should align with products
While choosing a perfect color combination for the printed custom boxes, a factor that needs more importance is the alienation of selected shades with the product. Making packaging align with the products creates a strong relationship between these two. Packaging becomes the face of the brand and the products being delivered into the market. Buyers can get an easy imagination about the items from the selection of hues over these boxes. For example, if items consist of red and white, then the same tint should be chosen for the packaging to create a similarity. Buyers can easily judge these colors through customized windows provided for attraction. Their confidence will get boosted on getting such similarity.
Color Combination Match with the brand theme
Every brand has some core colors that they use for different purposes during business operations. They become their identity and the necessity of these brands to maintain the interest of buyers. It is also essential to use some other shades to create an engaging design layout. However, it is vital to choose such colors that can ultimately match the brand theme. There are a lot of colors that are able to provide the desired look when used with creativity. Businesses stick to the specific shades as it helps them conveying the values they are providing along with their products. For example, black represents sophistication and authority, while white represents simplicity and elegance. So it is essential to choose supportive tints wisely while sticking to the core brand colors to form an attractive combination.
A wise selection of colorway
While choosing a color combination, it is essential to consider the arrangement in which they are being used. Opting for an unbalanced scheme whole design layout will give a non-professional and immature look. The use of background colors and the content displayed over it should be selected creatively so that anyone could understand the printed content without having any difficulty. Selecting both colors in almost the same shades or in an unbalanced manner will give a dull look and makes the buyers frustrated. This phenomenon results in fewer engagements of buyers with the products. A black, white, or orange color is considered a universal background to display any text with much visibility. Text or logos displayed over these colors looks more attractive and charming. Following this technique while influence the mood of buyers and brands will be able to get more engagements.
Colors and marketing
These boxes are very effective in launching different advertisement campaigns using them as a marketing medium. Engaging texts are displayed using attractive typography. These marketing campaigns are usually designed according to popular events. A specific color is normally used to represent the feelings for these events. It is why these aspects should also be considered while selecting a suitable combination. For example, a pure white is specified for Christmas. Using red to display ornaments will create a perfect combination that would be effective in representing the theme and cause of marketing. Such a thematic combination should be kept in mind while planning these campaigns. Similarly, while choosing these colors for a hair dyeing brand, hairs of models are dyed with the same shades that are being promoted to influence buyers.
The cultural impact
Always keep your customers in mind while deciding about a color combination. These boxes have to be shipped globally having products of brands. Multinational brands always design their packaging while keeping cultural preferences in mind. Every region has different cultural aspects. If a color is considered a symbol of luck. It is probable that in any other country, it has some different meanings. So it is essential to analyze the preferences of customers for which products are being shipped before making a final decision. Going to the international market without analyzing this factor will be a pitfall for your brand. This unwanted situation is essential to tackle before it could rise. Choosing a color combination according to the cultural norms of habitants of that country is the only solution in this regard. It will also connect the buyers of that region emotionally with our brand.
Consistent with design and contents
Design is an element that distinguishes a brand from competitors. Brands put a lot of time into making the design attractive that could reflect the brand values and the purpose of the product. Different infographics and catchy slogans are printed over these amazing custom boxes to make them visually more appealing, entertaining, and informative. Keeping a healthy balance between different tints is essential to avoid a dull and boring look. There are a lot of shades that can be perfectly utilized to make the packaging charismatic and influential. Black and orange, maroon and peach, deep purple and blue, orange and blue, black and white are some ideal color combinations to keep a consistency in design and content displayed on it. Sometimes a quite distinctive hue is also adopted according to brand requirements.
These were some effective strategies to adopt while choosing the best color combination for the printed custom boxes. The only essential aspect to keep in mind is sticking with primary brand colors and choosing the secondary ones wisely. Sometimes going out of the box also works by opting for the tints according to a specific type of customer based on gender or age differences.
