Businesses today have access to many different software tools and applications to help them run their operations more efficiently. However, trying to manage all of these tools separately can become confusing and time-consuming.
And it only gets complicated as a company continues to grow and adopts new tools. That’s why software integration is becoming increasingly popular among businesses of all sizes.
What’s software integration?
Also known as application integration, software integration simply means taking two or more distinct applications, and connecting them so that they work together. That way, data, and information can be shared easily between them, helping to streamline operations.
And it’s not only data that you can share – when two applications are integrated, they can also share functions. For example, integrating a CRM with an accounting system might enable tasks like invoicing to be automated.
It’s also possible to integrate a seamless flow of activities between two different systems. A good example would be integrating a CRM with an e-commerce platform.
By leveraging industry-leading software integrations solutions & services, a business can effortlessly orchestrate its entire business operations, improving performance and reducing costs.
When should businesses consider software integration?
There are a number of different scenarios when businesses should consider software integration. Here are the main ones:
1. When looking to streamline processes
Integrating two or more applications can help to automate activities that would otherwise need to be done manually. This comes in handy especially if the activities are repetitive and time-consuming. The automation achieved through software integration can help to save your employees some time, allowing them to focus on more important tasks.
2. When aiming to improve visibility into the business
Integrating two or more applications can help to give you a better view of how the entire business is doing, as well as its different components. That’s in consideration that you will be able to track data from siloed databases and/or applications from a single system.
What’s more, this data will be up-to-date and accurate, allowing you to make more informed decisions.
3. When trying to provide a better customer experience
Integrating two or more applications can help provide customers with a smoother, faster, and more reliable experience when dealing with a business. This is because the different applications are working together instead of independently, making it easier for customers to get what they need. A lot of time is saved in the process, and the customer is left feeling satisfied.
4. When saving money is important
Of course, saving money is always important to every business that wants to improve its bottom lines. Fortunately, software integration can help in this regard.
This could be in terms of licensing fees, maintenance costs, and/or running costs. The exact savings will depend on the applications being integrated and the integration solution used.
5. When aiming to access more services and features
Integrating two or more applications can provide companies with access to more features and services that would not have been available with just one application. This comes in handy especially when the applications being integrated offer complimentary features.
For example, with the integration of a CRM and an email marketing platform, you will be able to access features like email personalization, automated campaigns, and analytics.
To sum it all up,
Software integration is a great way for businesses to streamline their operations, improve visibility into the business, and provide better customer experiences while saving money.
With reliable top-quality software integration services from KMS, you can take your business to the next level. Get in touch with us to learn more about these services and how we can help your business thrive.