You have an Instagram profile but with less number of followers, likes, comments, and shares on your posts. It’s a photo-sharing platform you can use to promote your products, narrate your brand story, build engagement, and garner likes and comments. Then, attracting user attention and becoming noticed on Instagram is not as easy as it sounds.
According to an article published on Blog.hootsuite.com, with current changes in Instagram algorithms, fake likes, fake followers, and social frauds will not help on this photo-sharing social media platform. So how do you expect to be noticed on Instagram maintaining authenticity? Here is how:
Choose a niche
When you want more followers for your business Instagram page, you will need a niche audience. For example, if you have a restaurant, you will reach out to food enthusiasts and people who love to eat out with family and friends. Again, if you have a travel business, you will post spectacular images of mountains, lakes, beaches, waterfalls, and more. Therefore, you need to target a niche audience who will show interest in your products or services.
Make certain that your Instagram photos pique the interest of your niche audience. You need to post content that resonates with your followers. The key reason why people unfollow Instagram accounts because the content does not relate to them.
Post nothing but jaw-dropping photos
You often look at other’s Instagram accounts and like their photos. Yes, you like it because the photos look awesome. The high-definition imageries are splendid, stunning, and breathtaking. Therefore, when post photos of your products or services, you need to post jaw-dropping pictures that people will stop and admire the visuals. It should create that wow factor.
That does not mean you cannot post those spontaneous behind-the-scenes shots of your employees having fun at a product launch party or off the cuff selfies. Instagram comes with a new feature that lets you share a couple of posts to a close list of followers. It is easy to manage this list if you click the star sign at the top of your Instagram account while you’re logged in.
While you share a photo with your close followers or friends, it will not show on your public profile so do not need to think of the rest of your Instagram portfolio.
Avoid posting too frequently
If you are new to Instagram and less number of followers, you need to build engagement gradually and not by spamming. With fewer followers, you do not have too many people to bother with multiple, irrelevant images or videos. When your follower count starts growing, avoid overwhelming them with too many posts on a single day. You can post one content daily or 3-5 every week, but not 4-5 posts on one day. That is annoying. You can look up popular Instagram profiles to figure out how often you should post on Instagram.
Space your posts out without posting 4-5 images all together. You can save posts as drafts within the photo-sharing site or iOS and Android. You can post the saved posts later at regular intervals. If you are wondering how to become Instagram famous fast, post the best images, maintain consistency, and avoid spamming.
Again, you can make the best use of services like Buffer or Later to schedule your posts and learn how you can repost on this photo-sharing social platform.
Focus on aesthetics
Instagram is popular among people and brands because the platform has aesthetic appeal. The kind of images posted here is awesome and makes people stop scrolling while admiring the beautiful shots. You can maintain the beauty of your Instagram profile if you use a constant set of filters instead of changing them daily, switch color schemes, and experiment with numerous styles every day. So the moral of the story is maintaining consistency to make your IG account score high in aesthetics.
Therefore, spend some time researching on how to maintain your account’s aesthetics. Use pastel colors and symmetry or interior styling or if you have a restaurant, make the best out of shadowy images of food. That does not imply you will keep using these styles for years. You need to evolve with the trends to boost the aesthetics of photos. Get noticed on Instagram with consistency to make your profile stand out from the rest.
Communicate and network with your community
Keep in mind that Instagram is a social media platform and not merely a publishing site. Therefore,if you want to succeed,you will need to include yourself in this social media community. It implies that you need to reply to follower comments on your posts as well as tag places and people, those relevant to your Instagram images. While you keep the conversation going with replies, your followers will receive a notification of the same.
If you want to take Instagramsincerely, you will have to keep replying to comments and continue the discussion, thus taking user engagement with to the next level.
The best way to do this is by following the relevant and popular Instagram hashtags in your niche business. A couple of images tagged with the hashtags would appear in your Instagram feed naturally. You need to take some time out of your busy schedule to leave useful comments on the posts as well as follow Instagram accounts you appreciate. It will help you go into the radar of other individuals in your niche business or industry.
The use of relevant hashtags matters much on Instagram if you would like to leave some good impression on your audience related to your top posts every day. This way, you can become part of the Instagram community.
If you would like more engagement on Instagram, use calls-to-action without any hesitation. You can ask some questions in the caption related to an image and start a simple conversation. You can also request recommendations. The technique works well on Instagram.
Use these tips to master Instagram and become noticeable quickly. All you need to do is to use stunning images, post regularly but not too often, use relevant hashtags, and focus on aesthetics to boost follower count.