Author: oshobothomas

Marketing refers to the act an organization undertakes in order to engage its intended target audience, create strong bonds with them, create value for consumers to purchase products or services, and acquire brand loyalty to maintain a company’s reputation. As a result of these activities, marketers come into contact with various types of people such as customers, clients, employees, business partners, and other potential participants. Marketing is often done through advertising. It can also be done through sales, promotions, public relations, and events. These activities form the foundation of marketing strategies. In the fast-evolving landscape of digital commerce, finding the…

Product distribution is the process by which an entity distributes its product throughout the sales process. In simple terms, it refers to the ways in which companies make available a product to their customers at varying stages of the purchasing process. It is also the stage where a customer makes a decision as to whether the product is suitable for them or not. It is a strategic decision and therefore the responsibility of the company distributing the product. Distribution Channels There are four channels through which a product can be distributed, namely retail distribution channels, electronic distribution channels, postal distribution…

The term ‘direct distribution network’ describes the systems used in a business to deliver its goods or services directly to the consumer. Direct distribution networks are those which allow an enterprise to deal directly with the end user. In today’s modern world, direct distribution involves distributing large amounts of goods or services directly to consumers. The distribution channels include various modes like the distribution network and the retail distribution. Distribution networks allow users to purchase directly from the maker or supplier and therefore eliminate the need for an intermediary such as a retailer. Advantages Of Using A Direct Distribution Channel…

A product launch timeline is an essential tool that advertisers and online marketers utilize to keep themselves on track for a successful product launch. Although every product is different, general timelines serve as useful visual representations of the various stages of a launch. The creation of a product launch timeline can be extremely valuable to both new and existing marketers. A timeline provides insight into product development, planned advertising, market research, marketing and financing, customer service, sales and shipping. Every product launch timeline should include at least three timelines. The first two are designed to provide insight into each of…

What is an outsourced CMMS and what does it have to do with your small business? Well, these are just a few words that you will definitely get when speaking about this new-age technology. So what is an outsourced CMMS and why should your business start using them? Well, the answer to the latter question can actually be put into four words. Affordable Solutions. Yes, it’s true. By outsourcing your CMMS strategy to a third party company, you will be able to focus your time and resources on other important areas of your business. You don’t need to have your…

Marketing is one of the most important tools used by organizations to reach their marketing objectives. Marketing strategy is a method that will help an organization to focus its limited resources on the best possible ways to improve sales and reach a sustainable competitive edge. Marketing is often regarded as one of the most challenging aspects of the business cycle, where the ability to create new products, motivate people to buy and advertise to the right audience at the right time and in the right way is vital. While marketing is about communicating with customers and positioning products or services…

Marketing is one of the most important aspects of business that determines its success or failure. Marketing refers to the act by which an organization undertakes to interact with its target audience, develop strong relationships to make good value from the transaction, and create demand so as to receive return on investment. The marketing function in any organization is therefore one of the key drivers of its performance. Consumer Demands Marketing is an ever-changing discipline that takes into account the changing consumer demands. Marketing orientations often cross disciplinary borders, as they integrate knowledge, skills and strategies from diverse disciplines. There…

Marketing research is a term that has become synonymous with business. Marketing is a tool that helps you gain recognition for your business. This concept is used across a variety of industries; however, most of these businesses use marketing as their main form of promotion. Marketing refers to the act that an organisation undertakes in order to engage its customer base, develop long-term relationships to generate value for your company, and attain return on investment in order to earn surplus revenue. Marketing Is Not A Single Activity It includes various activities that are used to acquire visibility in the market.…

Marketing is an essential element to business life. It is a powerful means of communicating ideas and promoting products to the target consumer. Marketing is not a one time effort. Marketing is continuous. This means that you must continuously work on marketing your business whether you have a small or large business to promote. Marketers should always evaluate the marketing mix each day. The Definition Of Marketing Marketing refers to the act by which an organisation undertakes to interact with its target consumer, develop strong relationships so as to acquire new customers, make value by selling goods and make money…

What is Marketing? What is Societal Marketing Concept? Simply put marketing is the process by which a firm or an organisation creates and develops a unique selling proposition (USP). Marketing is not just about selling but also includes promotional activities such as advertising and branding. Marketing also involves managing the relationship between the seller and the customer. Marketing deals with the creative aspects of the business environment. It is very important for a company to understand their customer and how they think. The marketing activities of a firm also include research and analysis of market trends and behavioural patterns. When…