Author: Nidhi

The pandemic has expedited the need for unique customer experience and engagement. Businesses have gone all out and embedded various digital strategies to provide a seamless experience to their customers. Today, customer loyalty and retention are indispensable in keeping businesses’ doors open. According to Cross-Channel Marketing, 82% of companies agree that retention is in fact cheaper than acquisition. Loyalty programs help brands build strong relationships with their customer base, retain existing customers, and increase customer lifetime value. This emphasizes the importance of customer loyalty programs and why it should be a part of your retention strategy. Listed below are the…