Author: Hussnain Khatri

Creating international PPC campaigns can be a somewhat daunting prospect at the best of times. Stick to these basic rules and you’ll be sure to find success no matter where in the world you are serving your ads. 1. Prepare a budget for each country You can’t set the same budget for all the countries you plan to target. Your audience varies from one country to another. So should your budget. CPC, competitions, returns, search volumes, and other parameters vary across international borders. Your budget has to reflect these changes. 2. Research what search channels are the most widely used in your…

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