Author: GauravSharma

Influencer marketing has become an integral part of the marketing mix. Businesses of all sizes are leveraging influencer marketing campaigns to expand their reach and drive more sales. But why is it gaining so much popularity? The reason is simple: People trust the opinions of influencers. These social media personalities have devoted years to building their online presence and nurturing relationships with their followers. They have the potential to help businesses grow quickly. That being said, influencer marketing comes with its own set of disadvantages as well. So, let’s take a quick look at the pros and cons of influencer…

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There’s no doubt that social media marketing has great potential to help businesses grow. However, not every social campaign generates satisfactory results. While there is no fixed solution to maximize your social media campaign ROI, you can follow the steps mentioned below to improve it. 1. Do Your Groundwork To execute a successful social media campaign, you need to do your groundwork. This typically involves two parts: Setting your goals can help you create a roadmap for achieving them. If you don’t know what you want to achieve, your campaign may go haywire. So, before you start creating content, list…

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Customer experience is a critical factor for the success of any business. To give your customers the best experience, you need the best customer support agents. Unfortunately, employing good agents is costly. And the bigger your customer size is, the more agents you are likely to need. To reduce the cost of customer service, many companies are leveraging chatbots. Unlike human agents, a chatbot can handle virtually unlimited customers at a time and they don’t need any rest. Isn’t that great? How AI Chatbots Can Take Your Customer Experience to The Next Level Still not convinced about the merits of…

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