Healthy competition is for good. It brings innovation and prevents monopoly in every industry. Even better, it keeps you on the right track to come out with something better in every phase, i.e. from development to marketing and customer satisfaction.
It is very vital to figure out who your competitor is and how to outperform them in the online market. We will cover some of the best practices on how to outrank your competitors in SEO.
Know Your Competition
You already know who the big fishes in your waters are. Do you know who you can compete with? They are definitely not the same. You might have to face a lot of competitors out of your niche. Your main rivals are the ones ranking in the first page with your target keywords, no matter if they are in your niche or not. If you have different domains, you may have several competitors for each niche.
Luckily, it is easy to find out your competitors like entering top keywords in search engines and noting down their domains. You need to keep track of the SERP using the tool.
Analyze keywords differently
Before analyzing specific on-page SEO and link building strategies, it is vital to analyze the SEO competitors’ strengths. Theoretically, you can defeat any competitor for any keyword in any niche, the resources render them unfeasible for some keywords. You can use your tool for competitor analysis to know the total domain strength of your competitors and analyze the factors like –
- Domain age and country
- Domain authority
- Search engine indexing
- Alexa ranking
- Backlink data
- Catalog listings
- Social signals
- Traffic volumes
Write down the details and look for the loopholes that you can use for your own benefits. The higher the problems for a target competitor, the harder it will be to outperform them and the stronger their SEO is. So, target competitors who have lower ranking and score for niche keywords.
Find Out How They Use Social Media
The very nature of social media’s interaction with SEO is contested widely. But there are a few people who deny that. There are good social media tools which perform a lot better than checking out every new meme your rivals tweet. With a good social listening tool, you can –
- Track mentions on social media without links and engages with your audience while improving website traffic, especially when people are looking for or using your product.
- Keep track of user sentiments.
- Track brand mentions ahead of social media platforms like in blogs, news sites, and forums.
You can monitor the following things for some easy research –
- Platforms used by your competitors.
- How often a new content is published.
- Where you can see most engagement in content.
- How they can get in touch with followers.
You can even track user reviews, PR and linkless mentions of competitors so you can find out the likings of their customers about their services and products and where you can improve.
Track their Spending on Ads
If you are still struggling to rank higher after doing everything to boost up your website, your competitors are spending more on paid traffic to boost sales and conversions. Instead matching the spending of each competitor, monitor their promoted content, Google Ads campaigns, paid posts, banner ads, and others. This way, you can find out what others are spending on ads.