In today’s world of digitalization, when everything is available on our palm only with a smartphone and a good internet connection, online business has become a new norm. And WordPress has made it quite simple and easier even for the new bees.
Why needs a website?
Imagine yourself opening a new shop in your locality which will have customer base from the area of 10km radius at max. Or even if you put lots of effort, you must travel to your customer locations to promote your business.
Now imagine having presence of your business online, make your reach to millions of customers who is having access to internet.
The more customer base you have, more the chances of making profits. Its simple rule, isn’t it? Not only that it also makes your marketing strategies much easier. You can promote your business through numbers of possibilities.
Now a days, business owners build their website first and then introduces their brands to the world. More than 90% consumers search online before they make any move for actual purchase.
You might think that going online involves lots of efforts, but not today. It has become lot easier than 10 years ago.
Basic Knowledge + Few Clicks = Wooo… Your business goes online….
There are millions of businesses ranging from small to large whose website run on WordPress platform. Initially it was only considered as blogging tool but not now. Now it has evolved as most popular Content Management System (CMS) over the years of development.
WordPress is easy to install and configure. It has wide variety of themes and plugins to help you design your website as per your product/service outlook.
With time your business will grow, and your marketing strategies will change and to sustain your business you must keep your pace with your competitors.
With your website built on WordPress will make your business future proof makes your presence flexible and upgradable. Having WordPress gives you control of your website design.
Though there are tons of advantages of having a WordPress website, we bring you the top 7 reasons why you should use WordPress for your website.
- Cost & Easy Website Setup:
Though the cost should not be the first reason for choosing WordPress but being new to the domain and having started new business, it suits best.
It’s open source software and totally free which gives you freedom to tweak as you want. With only having domain name and hosting service, you can easily install WordPress in it.
It also has large community who can help you resolve your queries as large number of users are ready to help each other.
Its easy interface has made it best popular Content Management System. Even for beginners it is easy to learn. You can easily find step by step guidelines available online from WordPress installations to use of plugins.
Even person with no technical knowledge can setup his website. This feature makes it highly demanding all over the globe.
With its easy interface, you can easily edit or add new pages to your site and can easily post contents related to your product.
- More than a Blog, Most Popular CMS
WordPress was first developed as blogging platform and it is still considered as best blogging platform today. But people make huge mistake taking it as only blogging platform, however with years of development it has evolved a lot than its initial version.
Now the WordPress has evolved as a great platform for building websites. It is continuously growing and offers all that you need to create a great website which includes variety of themes, plugins, custom posts and fields and many more.
That’s why WordPress is trusted by many popular brands like CNN, Time, TED, NBC Sports etc.
- SEO Friendly
SEO (Search Engine Optimization) is key for any website to rank higher on search engines. It is considered as heart of your website and you can’t go wrong on this.
In today’s world of stiff competition, if you don’t have good online presence for your business than you are losing many consumers. SEO is the sword which makes your business visible on online platform and help you beat your competitors.
WordPress gives you flexibility to customize each of your post and pages with its own Meta description which makes google crawlers easy to find you in the ocean of internet.
- Free Themes and Plugins
Internet world has variety of free themes and plugins which can be used with WordPress. WordPress themes are the face of your website.
With variety of options available, you can pick and choose with trail method, consider the best theme which suits best to your business requirement. No matter what your business type is, it has themes for everyone i.g. portfolio theme, business theme, magazine theme, news theme etc.
Like themes, WordPress offers you tones of free plugins which help you improve the functionality of your website. Plugins are easy to install and use. It gives another dimension to your website by adding different features to it.
- Security and Reliability:
Security is the key concerns for any website, but not for the website built on WordPress. WordPress sits at top when it comes to security. It releases regular updates and security patches, creating safer website environment for you.
With help of several plugins having improved features and regular updates, you can keep your website up to date to the latest safeguards against vulnerabilities.
- Multiple Media Support:
Having only contents in form of text can bore your website visitors. You can make your website more interactive and live with help of adding images, videos, audios and animations. And WordPress comes with platform which all these media types.
WordPress supports images that include .jpg and .jpeg, .png and .gif. It supports audio files that include .mp3, .m4a, .ogg, and .wav. And, the video file types that WordPress supports include .mp4, .m4v, .mov, .avi, .wmv, .ogv, .mpg, .3gp and .3g2. With so much file upload options, WordPress gives you a lot of freedom to upload.
- Multiple User Support:
WordPress also supports access of multiple users on single website, which means you give different type of access to different stakeholders for different activity to be carried on your website.
This feature helps lessen the burden of website owners. It offers four different type of access which includes administrator, editor, author and contributor.
Administrator can access and control the whole website. Editor has access to publish and edit the posts of themselves as well as post of others. An Author can only publish and manage their own posts whereas a contributor is only capable of creating and managing their posts.
Though there are many good reasons to use WordPress, we have tried our best to list down all the major benefits a WordPress website can offer. We hope that the above post will help you make your choice decisively for the future growth of your website.