You have a great idea of an online retail site, but how to you get started? One of the most practical things to do is work with a service that provides the best in terms of an E-commerce website builder geared toward your needs. As you evaluate your options, make sure the builder can ensure that the four following qualities are present in the final design.
Layouts That Provide Fast Load Times
Page layouts matter for all sorts of reasons. One that is especially important today is speed. Consumers are not interested in waiting while a page loads. They want it to load in a couple of seconds so they can get right to the shopping.
The thing to remember is that the layouts must load quickly and display nicely on screens of all sizes. Whether the shopper is using a wide screen on a desktop, a laptop, a tablet, or a smartphone, the pages must load without issues and be easy to see. Anything less is not acceptable.
Navigation That’s Easy
Moving from one page to the next should not be a challenge. You want to ensure the builder allows for designs that make it easy to move from the home page to any other page with ease. At all times, the user must have the option to conduct a fresh search and return to the home page.
The point is to encourage site visitors to remain there longer. If they find it easy to browse through the pages, they are more likely to come across something they can’t live without. In other worse, easy navigation increases the potential for sales.
Searches That are Comprehensive and Fast
Just as the pages should load quickly, you want the search process to be comprehensive and free of any long waits. This means that the E-commerce website builder must ensure the search feature is intuitive enough to find options that match all the words, part of the words, any maybe even variations of those words.
That does mean that the results should be ranked so the most relevant are at the top of the list. Those that may be a little more broad can follow. This approach increases the odds of the customer finding what’s desired quickly, but also opens the door for possibly up-selling the customer on some related product.
A Simple But Secure Checkout Process
You already plan on making the entire site secure, but it never hurts to take extra pains with the checkout process. The right builder can allow for setting up one that’s easy for customers to manage but includes fail-safes that protect consumer data.
This is important, since hackers are constantly trying to steal data that they can use for their own purposes. You can bet that a customer who has data stolen from your site will think twice about shopping there again. Provide as much protection as possible in the design and you keep your reputation intact even as you protect the clientele.
Remember that the goal is to build something that will serve the business well for a long time while requiring little more than periodic updates and some minor changes. In this way, you make it easier for people to do business with you, increase the odds of generating more revenue, and build a reputation that ensures your customers recommend the site to others.