Every website is different, and the requirement for businesses to attract their target market is also different. A great design can make things easy for any company so that the hurdle of getting the attention of the potential customers will be crossed easily.
If you are also among the thousands of fresh graduates looking to start up a new business, you may need to go through this blog. You will get a great insight into what features you need in your web design to attract your visitors. And what do consumers or end-users of any big city like Dubai look for in a website to get the most out of their experience?
1. What Visitors Want in Design, and From Where do they start?
While most of the time it is up to you, where do you want your visitors to start browsing your website. Most of the time, every website looks forward to the landing page because they can get valuable information from the visitors. But there can be several scenarios in which a person can search for a particular product and land on any specific pages. This way, he will skip the landing and homepage, and that’s why you need to emphasize the design of the entire page, not just the landing and the homepage.
One reason why you need to keep links of all the pages on your website on every page. This will offer your visitors an option to go through your home page as well if they want to. There are several aspects in which you need to think about making the design of all your pages worth the visit by anyone. Someone has come to your website through a search engine or even by mistake; they will spend some time on it rather than leave it properly after a few seconds.
2. Apt Use of Forms
While a short form can be used on the landing page, we will stick to the scenario that any of your visitors will skip the landing page, even intentionally. The design of the form needs to be impeccable to have a great chance of getting all the vital information from the visitors. Some of the readers of this blog may be thinking that how can the design of a form be used to attract visitors? Read on as I discuss this aspect in detail now.
The layout and format of the phone can be the most important factors. Think of how much information you need so that you can know as much about your potential customers as possible. There should be very few fields that are used and need to fill not to feel bored of filling up a lengthy form. Fields required to fill out the text by the visitor; this is also an aspect that needs to be changed.
What to do Next after Design?
Think about incorporating radio buttons and dropdown menus to choose the answer from it. This is one good way to make your visitors feel happy installing out of home rather than feeling bored and frustrated. UX of the form is also an important factor so that you can attract anyone towards the form. Use small icons and images to attract them so that they are inclined towards it.
The UX and appearance of a form also need to be top-notch. Imagine what you would like to see in a form when you are filling it, even if you really have to fill it. Like the form for online admission in a college/university. Surely, we all shy away from this, but a visually exciting form will attract us rather than a bland one with not much to think about.
3. Email Sign-up
Just like the form, similarly, is the case with email sign-up. Not many people are willing to offer their email addresses so that they shy away from it. You have to persuade them, and a good design is perhaps the best way forward here. People are reluctant to offer their email addresses to any new site, and they have good reasons for it because the information we give can be used. It can also be hacked from the company’s service, and the consequences can be very grave.
Once your potential customers have offered their email address to you, now it is time for you to design the email perfectly. The email design needs to be impeccable so that there is every chance for you to make a person feel attracted to it. Never underestimate the power of communication As it can get you many customers even after you have forgotten to communicate with them regularly. If your email’s design and the content will click with the user, he will visit the website and look for the product.
4. Picture Galleries and Video Section
Think that it is not suitable for you to use a picture gallery just like any other website, but you need to understand the importance of it. There are multiple ways in which pictures draw attention towards our product. That’s why you need original images in high definition so that they can attract anyone looking at it. Never make the mistake of using stock images, as these are used hundreds of times on countless websites.
Setting up a picture gallery may look like an easy job, but you have to do it professionally. If you think that you will not be able to pull this job, try to consult a website design Dubai that can offer you all the assistance you need. This can make or break your chances as you may never know that even a person who wasn’t genuinely interested in the products will seriously think about it after getting attracted to any picture.
The same is true for a video gallery, as this can be even greater than the pictures. A short 10 to 30-second video can offer great views about your product and all the features in it. Think about making a professional video in high quality but don’t do it so that people with low bandwidth may not see it without downloading. Try to offer them many options in different resolutions or make it a streaming video with different resolutions to suit everyone.
Over to you
The aspects mentioned above may look like not serious contenders for giving a website a chance to succeed. But you may never know what can click with a visitor. It would be best if you offered them several options so that even a single one can make your chances grow.
If you think that you can add something valuable to this blog or want to ask a question, you are more than welcome. For any feedback too, please use the comments section below.
Read More: Create a Website Landing Page